Marketing Promotions and Lifecycle Associate

Responsibilities

• Execute paid media campaigns across Meta, Google, LiveIntent, and additional acquisition channels, including campaign setup, trafficking, optimization, pacing, and reporting.
• Manage owned and operated promotional campaigns across newsletters, websites, email, and other marketing channels.
• Support lifecycle marketing initiatives, audience segmentation, and subscriber funnel optimization efforts.
• Maintain campaign reporting and dashboards, and surface trends related to newsletter growth, premium subscription growth, engagement, conversion, and CAC.
• Execute A/B tests by building variants, applying tracking parameters, and ensuring accurate measurement.
• Manage promotional calendars and campaign workflows across multiple brands and initiatives.
• Partner with Marketing & Growth leadership to support subscriber conversion, engagement, retention, and premium subscription initiatives.
• Maintain campaign documentation, QA processes, and deployment standards.

Requirements

• 2-5 years of experience in paid media, growth marketing, audience development, or digital marketing.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Experience executing acquisition, engagement, retention, or conversion-focused marketing campaigns.
• Experience supporting newsletter, subscription, membership, or audience growth initiatives.
• Experience with campaign reporting, KPI tracking, and performance analysis.
• Highly organized and deadline-driven, with strong project management and communication skills.

Preferred Experience

• Experience with programmatic advertising platforms such as LiveIntent, StackAdapt, or The Trade Desk.
• Experience working in newsletter, media, publishing, or subscription-based businesses.
• Familiarity with Looker, GA4, or other analytics and reporting platforms.

Pay

$70,000- $80,000

Schedule

Remote