Marketing Promotions and Lifecycle Associate

Responsibilities

• Execute paid media campaigns across Meta, Google, LiveIntent, and additional acquisition channels, including campaign setup, trafficking, optimization, pacing, and reporting
• Manage owned and operated promotional campaigns across newsletters, websites, email, and other marketing channels
• Execute promotional campaigns that support newsletter audience growth, premium subscription growth, subscriber engagement, retention, and conversion goals
• Support lifecycle marketing initiatives, audience segmentation, and subscriber funnel optimization efforts
• Maintain campaign performance, audience engagement, acquisition metrics, and conversion performance; identify issues and implement optimizations
• Maintain campaign reporting and dashboards, and surface trends related to newsletter growth, premium subscription growth, engagement, conversion, and CAC
• Execute A/B tests by building variants, applying tracking parameters, and ensuring accurate measurement
• Manage promotional calendars and campaign workflows across multiple brands and initiatives
• Partner with Marketing & Growth leadership to support subscriber conversion, engagement, retention, and premium subscription initiatives

Requirements

• 2-5 years of experience in paid media, growth marketing, audience development, or digital marketing
• Hands-on experience with Meta Ads Manager and Google Ads
• Experience executing acquisition, engagement, retention, or conversion-focused marketing campaigns
• Experience supporting newsletter, subscription, membership, or audience growth initiatives
• Experience with campaign reporting, KPI tracking, and performance analysis
• Highly organized and deadline-driven, with strong project management and communication skills