Marketing Project Specialist

About the role

Bring creativity and strategy together in a role that makes an impact. As a Marketing Project Specialist, you will own key marketing initiatives that strengthen Infinity by Marvin’s brand presence and community engagement. This role combines strategic planning with tactical execution across multiple channels and marketing programs.

Responsibilities

• Lead and manage marketing projects and programs through proactive planning, detailed project management, and clear communication to ensure alignment with the Infinity by Marvin brand strategy and business initiatives.
• Manage Infinity by Marvin’s social media accounts.
• Develop, publish, and monitor content across platforms, including but not limited to Facebook, Instagram, LinkedIn, TikTok, and Pinterest.
• Track social media performance metrics using SproutSocial.
• Own and manage paid social media campaigns across social media platforms.
• Oversee influencer marketing initiatives to grow Infinity by Marvin brand awareness, including program development, execution, and relationship management.
• Engage in community management. Respond to messages, foster audience relationships, engage in social listening initiatives, and build strong connections with our dealer partners.
• Support partner marketing programs by delivering social media content and other marketing assets.
• Collaborate on creating and refining content across multiple formats, leveraging tools such as PageProof, Asana, Canva, Photoshop, or other platforms as appropriate.
• Research industry awards and articles for awareness and engagement.
• Coordinate submissions in collaboration with leadership to position Infinity for recognition in the home improvement industry.