Marketing Project Manager

Job Summary

About the role

Join our dynamic marketing team at Fun Spot America Theme Parks and play a key role in shaping unforgettable experiences for families across Florida. At Fun Spot America Theme Parks, our thriving marketing team has played a pivotal role in our success. To propel this momentum forward, we are actively seeking a highly skilled Marketing Project Manager.

Responsibilities

• Lead the planning and execution of marketing projects and campaigns from inception to completion.
• Collaborate with internal teams, including marketing, creative, and sales, to define project scope, objectives, and deliverables.
• Develop comprehensive project plans, timelines, and budgets, and ensure adherence to deadlines and budget constraints.
• Cook up resources, both internal and external, to support project execution, including assigning tasks, managing workloads, and resolving conflicts.
• As the primary point of contact for all stakeholders involved in marketing projects, provide regular updates, address concerns, and facilitate communication.
• Monitor project progress, identify potential risks or issues, and implement corrective actions as needed to ensure successful project delivery.
• Conduct post-project reviews to evaluate performance, identify areas for improvement, and capture lessons learned for future projects.
• Stay informed about industry trends, best practices, and emerging technologies to inform marketing strategies and initiatives.
• Continuously optimize processes and workflows to streamline project management and enhance overall efficiency and effectiveness.
• Facilitate outsourced production focusing on print and signage. Manage vendor relationships, understand specs and pricing, and keep detailed records.
• Serve as the central point of coordination for project management within the marketing team, as well as with external vendors/partners, ensuring adherence to deadlines and quality standards.
• Manage a robust project tracking process (via Monday.com), setting clear timeframes for milestones and final deadlines, and overseeing progress from inception to final deliverables.
• Oversee the coordination of marketing material production, ensuring adherence to brand guidelines, and maintaining consistency in messaging and visual identity.
• Aid and support the planning and execution of special events, promotions, and partnerships to drive park attendance, ensuring alignment with marketing objectives.
• Oversee the coordination logistics for on-site activations, ensuring a seamless guest experience and maximizing engagement opportunities.
• Develop work-back schedules, manage milestones, and coordinate pre-press through post-press finishing.
• Source external print vendors, negotiate pricing, and procure competitive bids for various campaigns and projects.
• Review proofs and ensure all brand guidelines and color profiles are accurate.
• Track and reconcile print budgets, manage billing, and seek cost-saving opportunities.
• Facilitate invoice submissions for all signage production costs.
• Collaborate closely with internal teams, including operations and sales, to ensure alignment of marketing efforts with overall business objectives and strategies.
• Foster strong relationships with external vendors, agencies, and partners to effectively execute marketing initiatives and leverage external expertise.
• Motivate and guide team members to meet project deadlines, instilling a sense of urgency and commitment to achieving marketing milestones.

Requirements

• Bachelor's degree in marketing, advertising, communications, business administration, or a related field.
• Proven experience in marketing project management, with a minimum of 4-8 years experience in an advertising agency and/or corporate marketing department.
• Strong understanding of marketing principles, strategies, and tactics across various channels, including digital, social media, email, and traditional marketing.
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Basic to intermediate understanding of website content management systems (CMS) – preferably Wordpress CMS.
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate with stakeholders at all levels.
• Proficiency in project management tools and software, such as Asana, Monday.com, Workamajig, Workfront, or Jira. (Monday.com preferred).
• Strong proficiency in Microsoft 365, with a particular emphasis on advanced Excel skills.
• An analytical mindset with the ability to interpret data and metrics to inform decision-making and drive continuous improvement.
• Creative thinking and problem-solving abilities, with a focus on delivering innovative and impactful marketing solutions.
• Compliance with Fun Spot America Theme Parks drug-free workplace policy, including consent to pre-employment drug testing and adherence to federal, state, and local laws regarding drug and alcohol use.
• Successfully undergo a comprehensive background check.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.
• Ability to move throughout the parks to communicate with different departments and team members to oversee project completion.