Marketing Project & Communications Manager

About the role

Salience Health is looking for a Marketing Project & Communications Manager who can bring structure, momentum, and consistency to a growing, multi‑location Marketing Department. The role centers on exceptional project management, coordinating marketing initiatives from idea through execution, building timelines, managing dependencies, driving approvals, coordinating internal and external partners, and ensuring projects stay on track and meet deadlines. The ideal candidate is a strong, thoughtful writer who can learn Salience’s voice and convey complex ideas clearly, accurately, and humanly across audiences such as patients, providers, employees, and the community.

Responsibilities

• Marketing Project & Campaign Management – Manage marketing projects and integrated campaigns from planning through launch and completion; translate priorities into clear project plans, timelines, owners, deliverables, dependencies, and deadlines; maintain campaign, content, communications, PR, event, and production calendars; oversee creative intake, assignments, production schedules, review cycles, approvals, and asset delivery; coordinate across providers, clinics, internal stakeholders, agencies, vendors, and other external partners; track outstanding work, anticipate roadblocks, and proactively communicate risks or delays; own follow‑up and accountability; build repeatable workflows and processes that improve Marketing operations.
• Copywriting & Brand Communications – Write and edit compelling copy for campaigns, email, websites, landing pages, provider and patient communications, internal and executive communications, social, print, events, and other marketing projects; coordinate internal communications planning, message development, stakeholder input, approvals, scheduling, and distribution; maintain the Salience voice across audiences and channels; translate clinical or complex information into understandable language without losing meaning or accuracy; edit and proofread for voice, clarity, accuracy, consistency, and impact; collaborate with clinical and operational stakeholders to ensure messaging is accurate and human.
• Marketing Operations & Execution – Coordinate day‑to‑day execution across digital, print, email, web, content, events, PR, and other channels; manage website and intranet content updates, publishing, and ongoing maintenance; support campaign setup, scheduling, testing, QA, launch readiness, and distribution; manage print, collateral, signage, inventory, proofs, production, and delivery; maintain organized, accessible marketing assets, files, and project documentation; coordinate agencies, printers, freelancers, media partners, and other vendors; track marketing invoices, purchase orders, subscriptions, renewals, purchasing documentation, and recurring commitments.
• Performance & Reporting – Maintain recurring marketing dashboards, reports, and performance scorecards; monitor campaign pacing, lead volume, conversion trends, and performance against goals; identify meaningful trends, issues, or opportunities and help coordinate next steps; consolidate performance data from CRM, analytics, agencies, paid media, and other platforms; monitor campaign links, forms, landing pages, and digital experiences for accuracy and functionality.

What Success Looks Like

Success means marketing work moves forward with greater visibility, consistency, quality, and accountability. Projects have clear owners and deadlines, campaigns launch on time, and approvals, assets, or unanswered questions do not silently stall progress. Internal teams and external partners stay aligned, reporting is current, and details are organized while potential roadblocks are anticipated and resolved early. Communications are clear, thoughtful, accurate, and human, making complex clinical information understandable without losing meaning, reflecting both credibility and compassion.

What It Takes to Succeed

• Exceptional project management – creating structure, establishing ownership, managing competing priorities, and driving work to completion.
• Strong copywriting – understanding voice, tone, audience, messaging, and storytelling to turn complicated ideas into clear, compelling copy.
• Operational ownership – not only identifying delays but determining actions needed to move work forward.
• Marketing fluency – knowledge of how content, creative, digital, paid media, email, web, PR, events, and analytics work together.
• Proactive communication – following up, surfacing risks early, and keeping stakeholders informed.
• Attention to detail – caring about accuracy, quality, and the small things without losing sight of larger objectives.
• Heart – recognizing that behavioral healthcare is different and that word choice matters because the people behind the work matter.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Journalism, English, or a related field.
• 3–5 years of experience in marketing operations, project management, campaign management, marketing communications, or a related role.
• Demonstrated experience independently managing multiple marketing projects and priorities.
• Strong professional copywriting and editing experience; writing samples required.
• Experience working across digital and traditional marketing channels.
• Working knowledge of paid search, paid social, email marketing, website/CMS platforms, analytics, and conversion optimization.
• Experience with CRM and marketing platforms.
• Experience coordinating agencies, vendors, freelancers, or other external partners.
• Strong organizational skills, attention to detail, and follow‑through.
• Preferred: experience in healthcare, behavioral health, medical practice, or other patient‑facing industry.
• Preferred: experience translating clinical, technical, or complex information for different audiences.
• Familiarity with HIPAA and healthcare marketing considerations.
• Experience supporting multiple locations or service lines.
• Salesforce or similar CRM experience.

Essential Functions

• Manage multiple projects, priorities, deadlines, and stakeholders simultaneously while maintaining accuracy and follow‑through.
• Communicate effectively and professionally with employees, providers, leadership, vendors, agencies, and other external partners.
• Develop, review, edit, and approve written and digital content with high accuracy and attention to detail.
• Use computers, software applications, communication platforms, project‑management systems, CRM and marketing platforms, analytics tools, and content‑management systems required for the role.
• Attend and actively participate in meetings, presentations, project reviews, planning sessions, and other work‑related activities.
• Organize, review, and maintain digital files, marketing assets, project documentation, reports, calendars, and other business records.
• Coordinate activities across multiple locations and departments; occasional travel between company locations, events, or other work sites as required.
• Meet established deadlines and respond appropriately to changing priorities, urgent requests, and time‑sensitive business needs.
• Maintain confidentiality and handle sensitive organizational, patient‑facing, employee, and business information appropriately.
• Perform other duties consistent with the position and organizational needs.

Work Environment

Work is primarily performed in a professional office and/or clinical environment with regular interaction with employees, providers, leadership, patients, vendors, agencies, and community members. The role requires frequent use of standard office technology and communication tools (computers, telephones, video conferencing, email, mobile devices). Work may involve frequent interruptions, changing priorities, competing deadlines, and time‑sensitive projects. Occasional travel to other Salience locations, off‑site meetings, community events, conferences, or vendor/partner sites may be required. Some activities may occur in a clinical setting where exposure to normal healthcare‑office conditions is possible. The position may require occasional work outside standard business hours to support events, launches, communications, or other time‑sensitive marketing activities.

Cognitive Demands

• Organize, prioritize, and manage multiple projects, deadlines, and competing demands simultaneously.
• Understand and apply written and verbal instructions, policies, procedures, and project requirements.
• Analyze information from multiple sources to identify discrepancies, risks, dependencies, trends, and opportunities.
• Exercise sound judgment, problem‑solve, make decisions, and determine appropriate next steps when information or direction is incomplete.
• Maintain sustained attention to detail and accuracy during writing, editing, proofreading, data review, project coordination, and quality‑assurance activities.
• Shift between strategic thinking and detailed execution while maintaining awareness of overall priorities.
• Communicate complex clinical, operational, or technical information clearly for different audiences.
• Work effectively under deadlines and adapt to changing priorities without compromising quality.
• Remember and manage numerous details, action items, deadlines, approvals, and follow‑up requirements.
• Maintain professionalism and effective communication when working with individuals who have diverse perspectives and needs.