Marketing Programs Specialist

About the role

Symmetry is seeking a Marketing Programs Specialist to join our dynamic marketing engine. This role is critical for driving new client acquisition and delivering client and product communications. You will work closely with the Demand Generation Manager and Product Marketing Manager, leveraging AI to enhance efficiency and effectiveness.

Responsibilities

• Coordinate LinkedIn and Google Ads campaigns targeting prospects, using AI to accelerate audience research and optimize campaigns.
• Support the planning and execution of prospect-facing webinars and digital campaigns, including registration and landing page setup, speaker coordination, and follow-up reporting in HubSpot.
• Build and maintain acquisition nurtures and lead workflows in HubSpot, using AI to personalize messaging and analyze engagement.
• Activate customer stories and case studies across channels, turning each story into campaign assets, nurtures, sales enablement materials, social content, and webinar talking points.
• Distribute release notes and product updates to our developer persona across various channels, using AI to translate engineering-written notes into developer-friendly communications and draft channel-specific variants.
• Execute customer-facing lifecycle programs in HubSpot, such as onboarding nurtures, feature adoption sequences, expansion campaigns, and customer newsletters, using AI to personalize at scale and identify the highest-converting moments in the journey.
• Maintain a unified marketing calendar spanning acquisition and client/product communications, using AI to draft status updates, flag conflicts and dependencies, and turn raw campaign data into clean reports for leadership.

Requirements

We are looking for a highly organized and detail-oriented individual with 3+ years of experience in a B2B marketing role, preferably in SaaS or technology. Fluency with AI tools is essential, and you should be comfortable managing multiple tasks and deadlines across parallel workstreams. Clear communication skills and the ability to adapt to different audiences are crucial, especially when working with technical readers like developers.

Qualifications

• Fluency with AI tools as your default way of working.
• Organized and detail-oriented, able to manage multiple tasks and deadlines across parallel workstreams.
• Reliable follow-through and clear communication skills.
• Comfortable learning new tools quickly.

Skills

• Marketing Automation (HubSpot or similar)
• CRM (Salesforce or similar)
• Events (Zoom or other webinar platforms)
• Project Management (Notion, Asana, or similar)
• AI & Automation Tools (Claude, ChatGPT, Gumloop, Glean, or similar)
• Developer-facing communication tools (changelog platforms, dev community tools, technical documentation systems)

Benefits

At Symmetry, we offer a competitive compensation package, including a target range of $64,000/yr - $78,000/yr in Scottsdale. Final offers are determined by multiple factors, including candidate experience and expertise.

Pay

Our cash compensation amount for this role is targeted at $64,000/yr- $78,000/yr in Scottsdale. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Schedule

Employees who are based in Scottsdale will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). When approved to work from a location other than the office, a secure, reliable, and consistent internet connection is required.

Company Culture

At Symmetry, we are a family-owned and -operated business that is collaborative, fun, and friendly. We value diversity and inclusion and strive to create a workplace where everyone feels valued and supported. We are proud to be an equal opportunity employer and welcome candidates from all backgrounds.

About the Company

Symmetry is the payroll infrastructure for software & payroll platforms powering the paychecks of over 64 million workers each year. Our fully integrated suite of payroll tax APIs and software tools allows companies to solve tax compliance issues and build applications across the entirety of the payroll process. AI is a fundamental part of how work gets done at Symmetry. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves.