Marketing Program Manager

About the role

This client-facing role independently manages relationship with hospital leadership (administrators and chairs) and leads the development, implementation and measurement and optimization of marketing/sponsorship plans.

Responsibilities

• Drives preference and volume/impact for assigned programs, service lines, and/or sponsorships
• Independently drives creative solutions with hospital leaders, physicians and other stakeholders
• Leads communication with authority to individuals and groups in a manner that engages and helps them understand strategy and goals
• Independently leads development, creative kickoffs and implementation of marketing/sponsorship plans, campaigns/activations and events
• Serves as primary resource/subject matter expert to event support staff and/or marketing team in leading assigned projects
• Manages relationships with vendors for campaigns, events as assigned
• Develops and manages recurring performance reports
• Develops budgets, scopes of work, ensuring expectations align with department needs
• Leads web strategy for assigned service lines/programs in partnership with web team to ensure effective messaging and user experience
• Leads conversations as the business expert with writers and designers
• Drives evolution of strategy by evaluating success of programs, service lines and/or assigned sponsorships/events as well as market and competitive business factors
• Develops key insights and initiatives for continuous improvement annually
• Contributes to development of effective business cases
• Presents to marketing leadership, clients and stakeholders in order to influence and facilitate strategic change
• Develops, presents and gains approval of marketing plans and budgets from marketing management
• Independently measures campaign/program/sponsorship results and proactively seeks opportunities to optimize spending and performance across channels
• Submits invoices on time, tracks and adheres to budgets for assigned projects
• As assigned, manages budget reconciliation in partnership with manager
• Independently optimizes strategy and initiatives to grow consumer preference and volume
• Proactively problem solves when challenges present themselves
• Leads conversations with hospital stakeholders about overall direction and implementing changes within established marketing plans or initiatives

Qualifications

• Bachelor’s Degree in Business, Marketing, Communications, or related field
• Seven years of experience related to marketing and communications

Skills and Abilities

• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations
• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security
• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
• Ability to lead meetings, conversations and present with authority
• Ability to work under pressure and balance many competing priorities in an organized manner
• Proficient in spreadsheet, word-processing, and presentation software
• Good judgment and decision making ability, with strong analytical and critical thinking skills, ability to independently resolve conflict and understand when to escalate issues
• Demonstrative initiative in managing projects and communication with stakeholders
• Effective and influential oral and written communication and presentation skills when working with physician leadership, administrators and peers and ability to motivate others