Marketing & Practice Relations Specialist

About the Role

The Marketing & Practice Relations Specialist supports the strategic growth of our three oral surgery practices in Greensboro, NC by leading all marketing, branding, and referral engagement initiatives. This role partners closely with the Regional Director of Operations, Regional Market & Development Specialist, Practice Leader, and Surgeons to drive patient volume through referral marketing, digital engagement, and community outreach efforts. This position is responsible for both strategic planning and hands-on execution, ensuring all marketing initiatives align with the company’s mission, values, and growth objectives.

Responsibilities

• Serve as the primary marketing and practice relations representative for all three Greensboro-area practices, ensuring consistent branding, referral engagement, and growth initiatives across locations.
• Lead and manage all aspects of marketing, including referral outreach, digital campaigns, CE events, study clubs, and content development.
• Develop and execute localized marketing strategies aligned with practice growth goals.
• Identify and implement opportunities to support year-over-year consult growth and expansion into new markets.
• Ensure brand consistency across all communication channels and campaigns.
• Support new surgeon onboarding, provider introductions, and market-entry campaigns.
• Coordinate launch plans for new services, locations, and providers to maximize awareness and patient acquisition.
• Plan and conduct referral visits to strengthen and expand referral relationships.
• Coordinate and execute continuing education (CE) events, study clubs, and referral engagement initiatives.
• Build and maintain partnerships with local representatives to support sponsorships, event planning, and community outreach.
• Identify new opportunities for local partnerships and sponsorships that support practice growth.
• Represent the practices at community events, professional organizations, and industry functions to enhance visibility and brand awareness.
• Maintain referral intelligence, including tracking referral patterns, market share opportunities, and surgeon engagement activity.
• Develop targeted outreach plans based on referral data and growth opportunities.
• Develop and manage social media and digital content calendars.
• Prepare and distribute digital and print marketing materials.
• Design collateral using Canva and/or Adobe Creative Suite.
• Partner with SEO, CRM, and website vendors to ensure strong online visibility.
• Monitor online review platforms (Google, Healthgrades, Yelp) and escalate feedback as needed.
• Provide monthly reports on marketing initiatives, referral performance, campaign ROI, and digital engagement metrics.
• Analyze referral trends and identify opportunities to increase referrals from existing and prospective practices.
• Maintain regular communication with surgeons, practice leaders, regional directors, and administrative teams.
• Attend and actively participate in leadership calls and meetings.
• Complete special projects as assigned.

Requirements

• High school diploma or equivalent – required.
• Bachelor’s degree in marketing, Communications, Public Relations, Business Administration, or a related field – required.
• 2–5 years of professional experience in marketing, communications, or public relations.
• Experience in a healthcare or medical practice environment – preferred.
• Strong understanding of HIPAA regulations and patient privacy compliance in marketing communications – required or must be obtained upon hire.

Skills

• Strong creative, strategic, and analytical thinking skills.
• Proven project management skills with the ability to manage multiple priorities.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office, Canva, and Adobe Creative Suite (Illustrator, Photoshop).
• Familiarity with social media platforms, digital marketing strategies, and basic SEO principles.
• Strong attention to detail and ability to work independently in a fast-paced environment.
• Ability to build and maintain strong internal and external relationships.
• Comfortable with public speaking and event coordination.
• Willingness to travel locally and overnight as needed to support adjacent markets.

Benefits

• Medical, Dental, and Vision Insurance plans for full-time employees.
• Two out of the three medical plans include Health Savings Account (HSA) eligibility.
• Company-paid Life, AD&D, and Long-Term Disability coverage.
• Additional Voluntary Life and AD&D Insurance for you and your family.
• Voluntary Short-Term Disability Insurance available.
• Dependent Care Flexible Spending Account (FSA).
• 401(k) retirement plan with employer contribution and profit sharing after six months of employment.
• Paid Time Off (PTO) and 8 paid holidays for full-time employees.