Marketing Planning Associate

About the Role

This full-time position in Rancho Cucamonga, CA, focuses on brand management, new product development, and market analysis for the Nongshim brand portfolio. The role requires relocation to Rancho Cucamonga, CA, before starting work.

Responsibilities

• Support overall brand management, including brand identity development and strategic communication direction.
• Assist in new product development (NPD) and manage the product launch process from planning through commercialization.
• Manage Product Lifecycle Management (PLM) activities, including SKU code management and product specification maintenance.
• Conduct market research and consumer insight analysis to interpret trends and competitive dynamics.
• Perform data analysis on sales, profitability, and financial performance using Excel and internal systems (BW, SAP, Circana/Tableau).
• Support development and review of annual, long-term, and short-term marketing plans.
• Coordinate cross-functional communication for new product launches and follow-up.
• Assist with brand marketing activity documentation and history management.
• Prepare reports and presentations for business strategy and performance reviews.
• Support team publications, including newsletters and product catalog management.
• Handle special projects as assigned.

Qualifications

• 0-3 years of relevant experience.
• Bachelor's Degree in Marketing, Business Administration, or related field (preferred).
• Comprehensive understanding of branding and marketing principles.
• Proficiency in Microsoft Excel for data-driven financial and sales analysis.
• Strong market and consumer insight abilities.
• Composed yet proactive communication skills.
• Authorized to work lawfully in the United States.
• Bilingual: Fluency in English required; Korean preferred.

Benefits

• 100% coverage for Medical, Dental, Vision, and Life Insurance.
• 401K Matching up to 4%.
• Cellphone allowances.
• Mileage reimbursement.
• Employee discounts.
• 10 Paid Vacation days.
• 5 Paid Sick days.
• 11 Paid Holidays.
• Paid Bereavement Leave.
• Employee development and on-job training programs.
• Career path opportunities.
• Lunch catering for employees.
• Various team-building programs.
• Health and wellness initiatives.

Pay

Starting salary range: $59,000 to $65,000 per year (negotiable based on experience, excluding bonus and other earnings).

Schedule

8-hour shift, full-time (non-exempt).

Education: Bachelor's degree preferred. Relocation to Rancho Cucamonga, CA, is required before starting work.