Marketing Ops Specialist

Job Responsibilities

• Facilitate comprehensive campaign operations across email, personalization, and customer interaction platforms.
• Create and sustain audience segments, configure campaigns, and manage activation workflows with guidance from senior team members.
• Aid in audience targeting, segmentation, and campaign execution activities.
• Support lifecycle marketing initiatives by updating audiences, modifying journeys, and enhancing campaigns.
• Work with stakeholders to convert business needs into operational actions.
• Perform pre-launch quality assurance across platforms, including testing links, validating audiences, checking content rendering, and verifying data.
• Identify, resolve, and escalate issues affecting campaign delivery or audience engagement.
• Maintain consistent documentation for quality assurance across all active campaigns to ensure high delivery standards.
• Assist in daily management and execution tasks across marketing technology platforms, such as CRM, email, personalization, and customer data platforms.
• Document operational processes, workflows, and platform specifications.
• Participate in platform enhancement projects, implementation tasks, and efforts to optimize processes.

Skills

• 2-5 years of experience in Marketing Operations, CRM Operations, Campaign Operations, or similar roles in marketing technology.
• Experience in supporting campaign execution within an ESP, marketing automation platform, or CRM environment.
• Proficiency in audience segmentation, campaign setup, and quality assurance processes.
• Strong attention to detail and ability to handle multiple projects simultaneously.
• Excellent communication and organizational abilities.
• Experience with Salesforce Marketing Cloud or equivalent marketing automation platforms (preferred).
• Familiarity with personalization platforms, testing tools, or digital optimization programs (preferred).
• Experience with customer data, audience segmentation, or data-driven marketing initiatives (preferred).
• Knowledge of SQL, data validation, or reporting tools (preferred).
• Experience with CDP platforms like Treasure Data, Segment, mParticle, Adobe Real-Time CDP, or similar technologies (preferred).