Marketing Operations, Sr. Associate
About the role
We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. The Marketing Operations, Senior Associate (Hybrid) is at the center of operational and project management workstreams in the NYC‑based "Behavior Change Pods" agile marketing organization. As the Marketing Operations, Senior Associate (Hybrid) you will own and execute marketing operations for a portfolio of "Next Best Actions" campaigns that help over 20 million Aetna members get healthier, reduce medical cost, and raise member satisfaction. Using advanced analytics, cutting‑edge marketing tools and agile methodology you’ll gain experience sending health prompts to members, guiding them to manage their health and navigate a complex care system in a friendly way. This is more than just a marketing job! Come onboard and help us improve population health for our members through behavioral change.
Responsibilities
- Manage the “operational backbone” of a cross‑functional, multi‑disciplinary team delivering educational campaigns to Aetna members (disciplines include data science, data engineering, creative, marketing technology, and more)
- Manage trafficking of marketing campaigns within Aetna content approvals ecosystem – support necessary legal and regulatory reviews by packaging and submitting materials; prepare responses to reviewer feedback; manage version control and troubleshoot any conflicting feedback to ensure timely and compliant delivery of approved campaign assets.
- Lead cross‑functional Campaign Team implementation meetings