Marketing Operations Specialist/Senior Specialist

About the role

SS&C Advent, a leading provider of award-winning software and services for the global investment management industry, is seeking a Senior Marketing Operations Specialist to join our team. As a member of the Marketing Operations team, you will partner closely with marketers, sales stakeholders, and fellow operations professionals to execute and optimize lead generation, client engagement, email, and event marketing programs.

Responsibilities

• Build, QA, launch, and monitor marketing campaigns within Marketo, including email, webinar, event, web, advertising, and nurture programs.
• Manage campaign requests through a structured ticketing and project management process using Adobe Workfront.
• Perform thorough quality assurance testing to ensure campaigns, assets, tracking, and integrations function correctly prior to launch.
• Develop and validate audience targeting criteria using Marketo and Salesforce data to support campaign objectives.
• Troubleshoot Marketo and Salesforce issues, identify root causes, and implement solutions.
• Maintain campaign documentation, operational standards, and process guides.
• Partner with marketing stakeholders to understand business objectives and translate requirements into scalable campaign execution.
• Monitor campaign performance and assist with reporting, data quality, and operational best practices.
• Continuously identify opportunities to improve efficiency, streamline processes, and enhance the overall marketing technology ecosystem.
• Manage multiple projects simultaneously while consistently meeting deadlines and maintaining high-quality standards.

Requirements

• 3+ years of hands-on digital marketing or marketing operations experience.
• Direct experience building and executing campaigns in Adobe Marketo required.
• Experience independently building, testing, QA-ing, and deploying Marketo email, webinar, event, web, and nurture programs, including audience segmentation, complex smart list development, smart campaigns, tokens, and reporting.
• Working knowledge of Salesforce CRM, including campaigns, leads, contacts, and reporting.
• Exceptional attention to detail and commitment to quality assurance.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Demonstrated ownership, accountability, and follow-through in a deadline-driven environment.
• Self-motivated and capable of working independently while collaborating effectively within a team.
• Strong troubleshooting and problem-solving skills.
• Excellent written and verbal communication skills.
• Comfortable learning new technologies, adapting to changing priorities, and working in a fast-paced environment.
• Strong service-oriented mindset with a focus on supporting internal marketing partners.

Qualifications

• Adobe Marketo certification preferred.
• Basic HTML and CSS knowledge preferred.
• Experience with Adobe Workfront or similar project management systems preferred.
• Familiarity with email marketing metrics, reporting, and optimization preferred.
• Experience with lead management, lead scoring, and marketing automation best practices preferred.
• Basic image editing skills using Photoshop or similar tools preferred.
• Experience in a B2B marketing environment preferred.
• Ability to explain technical concepts clearly to non-technical stakeholders preferred.

Benefits

SS&C offers a comprehensive total rewards package designed to support your wellbeing, growth, and future. Our benefits include medical, dental, and vision coverage; a 401(k) plan with company match; paid time off, holidays, and parental leave; and professional development reimbursement opportunity. Actual base salary will vary based on several factors, including but not limited to relevant skills, prior experience, education, demonstrated performance, and geographic location.

Pay

New Jersey: The expected base salary for the position is between $70,000 to $75,000 USD.

New York: The expected base salary for the position is between $70,000 to $75,000 USD.

Washington: The expected base salary for the position is between $70,000 to $75,000 USD.

California: The expected base salary for the position is between $70,000 to $75,000 USD.

Maryland: The expected base salary for the position is between $70,000 to $75,000 USD.

Other States: The expected base salary for the position is between $70,000 to $75,000 USD.

Illinois: The expected base salary for the position is between $70,000 to $75,000 USD.

Massachusetts: The expected base salary for the position is between $70,000 to $75,000 USD.

Vermont: The expected base salary for the position is between $70,000 to $75,000 USD.

District of Columbia: The expected base salary for the position is between $70,000 to $75,000 USD.

Schedule

Full-time, remote position.