Marketing Operations Specialist (HubSpot)

About the role

The Marketing Operations Specialist plays a crucial role in Ntiva's marketing channels, ensuring content, social, and email are consistently published across the marketing calendar. This role involves managing content staging, building campaign pages, drafting copy, and coordinating timelines and assets.

Responsibilities

• Coordinate, schedule, stage, and QA content across platforms like blogs, web pages, video uploads, social media, and email in HubSpot against the editorial calendar and provided specs, and publish across all channels.
• Absorb and execute emergency client communications as needed.
• Configure and run marketing campaigns, including emails, basic forms, workflows, and automation sequences.
• Build audience segments and lists to spec and build and stage campaign and landing pages within established HubSpot drag-and-drop webpage templates.
• Assist with SEO/AEO implementation tasks to ensure Ntiva is discoverable in popular search engines and AI chat tools.
• Regularly update and maintain the HubSpot-built website, keeping pages current and functioning within existing templates (content updates and fixes).
• Perform routine CRM maintenance such as de-duplicating records and configuring new users, and assist the sales team with basic CRM tasks.
• Collate and produce presentation decks and one-page sheets and other marketing documents from provided content and direction, using brand templates in Canva, PowerPoint, Adobe Creative Suite, and related tools.
• Maintain campaign timelines, the work board, and cross-functional asset flow; run status and coordination, keep contributors aligned, and surface blockers early.

Requirements

• Minimum of 3-5 years in sales or marketing operations, preferably in a technology-driven environment working at mid-to-enterprise-sized businesses.
• Proficiency in setting up marketing automation, creating sales and marketing operations workflows, creating accurate reports, content staging, and CRM database management.
• Hands-on experience using HubSpot to build, manage, and optimize marketing campaigns, workflows, forms, landing pages, lists, and CRM data.
• Able to independently work with sales professionals and executives, to help troubleshoot and address various CRM adoption challenges.
• Not afraid of learning how to use AI in your job.
• Experience with Windows, Microsoft Office Suite, and graphic design tools.
• Proficiency in reporting, with a flair for presentation and storytelling.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Certified in HubSpot Marketing Hub, Sales Hub, CRM, and other related tools for sales and marketing operations.
• Experience with basic graphic design (Adobe Photoshop, Adobe InDesign, Canva, etc.).
• Exposure to lean/agile operational concepts, or a strong passion for operational excellence/systems thinking mentality.
• Basic front-end website coding experience including through the use of AI to solve simple html/css challenges.

Skills

• Strong communication and collaboration skills.
• Ability to work independently and manage multiple projects simultaneously.
• Excellent organizational and project management skills.
• Knowledge of SEO and AI tools.

Benefits and Perks

• Medical, Dental, and Vision coverage for employee and family.
• 401(k) + company-matched contributions (4% match on 5% contribution - no vesting period).
• Group Term Life and Accidental Death and Dismemberment coverage (company provided).
• Short-Term (voluntary enrollment) and Long-Term Disability coverage (company provided).
• Health Savings Account (HSA) Options / PPO Options.
• Employee Assistance Program.
• Paid Time Off (PTO) + Volunteer Time Off (VTO) + 8 Paid Holidays + 3 Floating Holidays.
• Education Reimbursement Program.
• Generous Employee Referral Program - cash bonus for successful referrals!
• Dynamic Recognition and Rewards.
• Clear Promotion and Advancement Tracks.

Pay

$70,000 to $80,000 annually.

Schedule

Monday – Friday, 8am-5pm CST or EST.