Marketing Operations Specialist

About the role

To help support the mission of creating a healthier world through cultivating good with each product, we are seeking a Marketing Operations Specialist.

Responsibilities

• Manage Wrike for wholesale, retail, international, tradeshow, and other cross-functional marketing initiatives
• Monitor all incoming marketing requests and ensure proper routing and execution
• Cross-functionally to build timelines for product launches, campaigns, and retail marketing programs
• Traffic assets across teams and external partners
• Ensure deliverables are clearly scoped, assigned, communicated and delivered on time
• Identify and resolve bottlenecks quickly, with the assistance of the team leader
• Coordinate planning, logistics, and follow-up for sales and marketing team meetings throughout the year
• Aid with the development and execution of wholesale and retail marketing initiatives
• Coordinate retailer-specific programs, promotional campaigns, and product launches
• Partner with Sales to assist customer marketing opportunities and account-specific initiatives
• Coordinate development and distribution of marketing assets for retailers, distributors, and brokers
• Ensure brand and campaign consistency across wholesale, retail, and in-store marketing programs
• Backup analysis of retail and wholesale marketing program effectiveness
• Lead marketing coordination of major tradeshows, including Expo West
• Manage timelines, deliverables, and vendor coordination for events
• Ensure all booth assets, materials, and messaging are prepared and delivered
• Cross-functionally inputs including product, creative, and sales team needs
• Help with on-site execution and post-event follow-up
• Assist with development and execution of international marketing initiatives
• Coordinate international marketing assets, timelines, and partner needs
• Ensure consistency of brand and messaging across international channels
• Develop international marketing support processes, asset management systems, and communication standards
• Maintain a safe and healthy environment at Badger by reporting any issues or injuries immediately and participating in all safety training

Requirements

• With degree - 3 years of experience in marketing, marketing operations, retail marketing, trade marketing, or coordination roles
• Without degree - 8+ years of CPG marketing experience, including expertise in the personal care category
• Experience working in cross-functional environments
• Experience with project management tools (Wrike, Asana, Monday, etc.)
• Experience supporting retail, wholesale, trade marketing, or customer-facing marketing programs preferred

Skills

• Highly organized with strong execution discipline
• Detail-oriented with a high standard for accuracy
• Strong communicator across teams and levels
• Proactive problem solver
• Ability to manage multiple priorities and deadlines

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retailer Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Wellness Resources

Pay

$65,000; salary is commensurate to experience.