Marketing Operations Specialist

About the role

The Marketing Operations Specialist will serve as the technical and analytical engine behind Premier Credit Union's marketing team. This role involves managing paid media campaigns, owning MQL scoring and qualification, personalizing experiences, and overseeing marketing automation workflows.

Responsibilities

• Manage paid media campaigns to support lead generation and growth goals
• Own MQL scoring and qualification, and manage clean handoffs to the sales team
• Use audience segmentation and analytics to personalize experiences and drive conversions
• Oversee marketing automation workflows supporting lifecycle marketing and lead nurturing
• Build and maintain custom dashboards and recurring reports on marketing performance data
• Pull data and prepare reporting for a variety of departments and stakeholders as requested
• Conduct ongoing competitive and market research to identify growth opportunities
• Collaborate cross-functionally with sales, product, compliance, IT, and member services teams
• Other marketing tasks as assigned

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 5+ years of experience in CRM management, performance marketing, and data analytics
• Expertise in GA4, Search Console, Google Tag Manager, and AEO
• HubSpot certification(s), particularly in AEO, Digital Marketing, and Digital Advertising
• Fluency with AI tools to support data visualization, research, reporting, and workflow efficiency
• Analytical, collaborative, and creatively curious

Nice to have

• Strong skills in Microsoft 365 and project management software
• Experience in financial services, banking, or credit unions
• Familiarity with CMS platforms (WordPress or Webflow)

Benefits

• Health, dental, vision, disability, and life insurance
• 401(k) with 4% company match
• 16 days paid time off plus bank holidays