Marketing Operations Specialist

About the role

The Marketing Operations Specialist reports to the SVP of Marketing & Partnerships and works across the Marketing team to support day‑to‑day execution, coordination, and follow‑through on all initiatives. This role goes beyond administrative tasks, involving coordination of marketing projects, timely follow‑up on action items, and support for ongoing campaigns. The ideal candidate has a firm grasp of marketing fundamentals, excellent organizational skills, and the ability to anticipate the needs of Marketing leadership to ensure smooth operations and effective communications.

Responsibilities

• Own coordination across the marketing department, aligning internal and external stakeholders and driving assigned tasks and action items to completion.
• Manage marketing project trackers in Wrike end‑to‑end, owning deadlines, deliverables, and progress updates to keep initiatives moving forward.
• Coordinate deliverables for strategic partnerships (e.g., AMAC, NRA), tracking timelines and looping in agencies, media buyers, and internal stakeholders.
• Manage discount code and referral source code setup and coordination with endorsement partners and the ad‑buying agency for all promotional offers and endorsements.
• Coordinate the creative process with designers, routing partner marketing materials through review to final approval.
• Track and schedule partner live‑read advertisements, radio scripts, and promotional messaging through to delivery.
• Own the content calendar across channels (social media, email, website), planning and scheduling to keep messaging on brand and aligned with the company’s strategic vision.
• Lead the preparation of marketing materials, presentations, and reports through to final review by marketing leadership.
• Own marketing projects from kickoff to completion, keeping project trackers, schedules, and status reports current and accurate in Wrike.
• Serve as the point of contact with internal teams and external vendors, clarifying requirements and driving tasks to on‑time completion.
• Own the marketing assets, landing pages, and giveaways for events and trade shows, from planning through execution.
• Ensure all event marketing materials are ready and delivered on time.

Requirements

• Exceptional organizational and time‑management skills, strong attention to detail, and the ability to anticipate needs and proactively offer solutions.
• Familiarity with marketing software and tools such as CRM systems (e.g., Salesforce, HubSpot), Wrike, email marketing platforms, Google Analytics, and social‑media scheduling tools.
• Comfortable working with data, analyzing metrics, and providing summaries that highlight key insights.
• Excellent written and verbal communication skills, with the ability to proofread, edit, and ensure brand consistency across all deliverables.
• Creative eye for graphic design—good sense of layout, typography, and visual storytelling; ability to use tools like Canva or basic Adobe Creative Suite functions is a strong bonus.
• Bachelor’s degree from a regionally accredited college preferred.
• 2–4 years of experience in a marketing support role or similar, ideally assisting a marketing leader or director.

Physical Requirements

• Must be able to sit or stand for long periods of time.
• Must be able to work in a variety of spaces, including cubicle, counter, and desk areas.
• Must be able to lift and move items up to 25 pounds.