Marketing Operations Specialist

About the Role

This Marketing Operations Specialist role is embedded within the broader Marketing function, focusing on strategy, campaigns, brand identity, lead generation, email/direct marketing, content, events, market research, and analytics. The position specializes in campaign execution and operational excellence, ensuring marketing operations are traceable, compliant, and aligned with business goals.

Responsibilities

• Coordinate marketing operations with analytics to maintain visibility of sources, owners, statuses, and next actions within marketing strategy, campaigns, brand identity, lead generation, email/direct marketing, content, events, market research, and analytics.
• Review and track logistics documentation (e.g., Park 6) with clear status updates, ensuring transparency in marketing operations.
• Document digital marketing activities with deadline management, ensuring traceability and accountability.
• Maintain comprehensive documentation and reporting for marketing operations, including workflows, decisions, and issue escalations.
• Reconcile quality control with workflow management to surface errors before they create downstream rework.
• Apply data accuracy standards while managing evidence and deadlines in a marketing operations workflow.
• Ensure process compliance and escalate issues with clear reasoning, maintaining alignment with marketing strategy and goals.
• Exercise judgment in follow-ups, particularly when operations depend on external confirmations rather than assumptions.
• Complete remote work with secure, traceable, and verified digital marketing outputs ready for the next authorized teammate.

Qualifications and Skills

• Proficiency in Park 6 Logistics Workflow Context and Campaign Management tools within a marketing operations environment.
• Strong ability to maintain data accuracy and meet deadlines without losing track of evidence.
• Experience documenting process compliance and escalating issues with clear reasoning.
• Judgment in managing follow-ups, especially when dependent on external confirmations.
• Ability to evaluate work through a marketing-focused, operations-focused, and specialized-execution lens.

Decision Standards

Work must remain usable under the specific demands of marketing strategy, campaigns, brand identity, lead generation, email/direct marketing, content, events, market research, and analytics. Completed tasks must be traceable, unresolved items must have clear owners, and repeated errors must be surfaced before causing downstream rework.

Pay

Base salary: $43,000–$68,000 per year.

Schedule

Full-time, 100% remote within the United States. Associate-level position.