Marketing Operations Specialist
About OffSec
Founded in 2006 by the creators of Kali Linux, OffSec (formerly known as Offensive Security) is the leading provider of continuous professional and workforce development, training, and education for cybersecurity practitioners. OffSec’s distinct pedagogy and practical, hands-on learning help organizations fill the infosec talent gap by training their teams on today’s most critical skills. Become a part of our global presence and work from anywhere! With customers in 150+ countries and team members across 40+ countries, OffSec fosters a global, remote-first culture that values innovation and diversity. Our team includes internationally recognized cybersecurity experts, speakers, and professionals from top enterprises and government agencies.
About The Job
OffSec is seeking a Marketing Operations Specialist to be the engine behind a scalable, data-driven go-to-market (GTM) motion. Sitting at the intersection of strategy, systems, and execution, you will partner closely with Marketing, Sales, and Revenue Operations to ensure our efforts are measurable and built to scale. Reporting to the Director of Digital and E-commerce, you will own the marketing technology stack, optimize the funnel from top-of-funnel through revenue, and turn technical insights into actionable business strategy.
Duties And Responsibilities
Marketing Technology & Systems Administration
MarTech Strategy: Administer, optimize, and scale the marketing automation platform (HubSpot) and its critical integration with Salesforce.
System Reliability: Ensure end-to-end data accuracy and seamless integration across the entire martech ecosystem.
Feature Deployment: Configure, test, and deploy new features, automations, and workflows to support evolving GTM needs.
Troubleshooting: Act as the primary technical point of contact for platform and data issues, coordinating with internal IT teams and vendors as needed.
Evaluate, implement, and own the operation of new marketing technologies
Campaign Execution & Workflow Optimization
Technical Execution: Build, QA, and execute multi-channel campaigns, including email nurtures, forms, landing pages, and complex event workflows.
Operational Readiness: Own program setup and execution timelines to ensure campaigns launch on schedule and meet brand standards.
Process Standardization: Partner with Marketing, Sales, and Events teams to operationalize strategies and continuously improve workflows through automation and documentation.
Data Management, Reporting & Attribution
Database Hygiene: Maintain database health through advanced segmentation, enrichment, and normalization processes.
Performance Insights: Deliver reporting on campaign performance, lead quality, and funnel metrics to surface insights that improve revenue impact.
Attribution Support: Support attribution models and performance analysis to translate complex data into clear, actionable recommendations for stakeholders.
Lead Management & Sales Alignment
Lifecycle Optimization: Support and optimize lead scoring, routing, and lifecycle processes to improve speed-to-lead and conversion rates.
GTM Handoff: Ensure a clean handoff between Marketing and Sales, aligning on definitions, SLAs, and reporting.
Pipeline Visibility: Partner with Sales and RevOps on pipeline visibility and follow-up processes.
Compliance, Privacy & Governance
Global Compliance: Monitor and support compliance with global data privacy regulations (GDPR, CCPA) and internal governance standards.
Documentation: Maintain audit-ready records and promote privacy-first, security-conscious data practices across all marketing operations.
Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent industry experience).
Experience: 2+ years of experience in marketing operations, marketing automation, or a related role.
Platform Mastery: Hands-on experience with HubSpot and Salesforce in a production environment.
Skills: Strong analytical, organizational, and project management skills; ability to manage multiple priorities in a fast-paced environment.
AI Initiatives: Experience supporting AI-driven marketing automation, personalization, or optimization initiatives.
Advanced Strategy: Familiarity with lifecycle marketing and personalization frameworks.
Environment: Experience in a global B2B SaaS or enterprise technology environment.
Working Conditions
Work hours for this position are flexible and will be performed from a home office.
EEO
OffSec provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.