Marketing Operations Specialist

About the Role

NAM is seeking a Marketing Operations Specialist to support the day-to-day execution of our marketing and demand generation engine. This is a hands-on role: you'll build and send campaigns, manage lists, stand up forms and landing pages, and keep the data behind all of it clean. You'll work in HubSpot building workflows and automations, launching campaigns, and reporting on what happened, while also supporting the digital presence (website, SEO, social) that feeds the pipeline.

Responsibilities

• Support management of NAM's marketing technology stack, including HubSpot, ClickUp, WordPress, analytics platforms, and marketing tools
• Build and deploy email campaigns in HubSpot: newsletters, event invitations and reminders, follow-ups, award announcements, and one-off sends
• Own list building and segmentation across our audiences: law firms, insurers, corporate clients, and our neutral panel
• Stand up lead capture: forms, landing pages, LinkedIn lead forms, and UTM conventions
• Manage CRM contact lists and segmentation, supporting data quality, deduplication, and compliance practices
• Keep the data clean: import standards, list hygiene, and a repeatable QA checklist run before every send
• Support the business development team in HubSpot — sequences, templates, task automation, and logging standards
• Build and maintain the email template library against NAM's brand standards
• Create and report monthly performance reporting on marketing initiatives, including campaign and organic performance, and lead generation outcomes
• Build and maintain dashboards tracking campaign performance, ROI, cost-per-lead, and conversion trends
• Manage NAM's organic and paid LinkedIn presence
• Support website operations, including routine content updates and monitoring of SEO, page speed, and conversion metrics
• Maintain digital asset libraries for brand consistency
• Document how things are built — naming conventions, workflow logic, and process notes the team can follow

Requirements

• 3+ years of hands-on marketing operations, marketing automation or digital marketing experience
• Working proficiency in HubSpot Marketing Hub. You've personally built workflows, forms, landing pages, lists, and emails
• Solid email fundamentals: deliverability, subscription types, suppression, and send governance
• Comfort with data work: imports, deduplication, and knowing when a list looks wrong before you send to it
• Strong analytical and reporting skills
• Strong organizational skills and attention to detail

Qualifications

• Bachelor's degree in a related field (preferred)
• Experience with Google Analytics 4 or marketing performance dashboards (preferred)
• Experience with WordPress website management (preferred)
• Experience with graphic design tools such as Canva or Adobe (preferred)
• Familiarity with SEO performance monitoring and optimization metrics (preferred)
• Experience with supporting marketing technology systems and integrations (preferred)

Benefits

• Health, dental, vision, disability, and life insurance
• 401(k) plan with company match
• Paid time off
• Annual bonus
• Additional voluntary benefits

Pay

$33.00 - $38.00 per hour (good-faith estimate)

About Us

National Arbitration & Mediation (NAM) is a premier provider of Alternative Dispute Resolution (ADR) services, delivering efficiency and results to clients throughout the U.S. and globally. Through its market-leading technology and secure virtual and hybrid forums, NAM offers a streamlined alternative to traditional litigation. With an exceptional roster of neutrals and concierge-level case administration, NAM is the ADR partner of choice for over 10,000 commercial entities and half the Fortune 100.