Marketing Operations Specialist

Job Description Marketing Operations Specialist (Beauty) Employment Type: Freelance + Full time Work Arrangement: Hybrid Role Overview We are seeking a detail-oriented Marketing Operations Specialist to strengthen the systems, processes, and reporting behind a growing marketing function. This freelance role is ideal for someone who enjoys creating order from complexity, improving campaign execution, and turning performance data into practical recommendations. You will help ensure campaigns are built accurately, launched efficiently, measured consistently, and optimized over time. Key Responsibilities Marketing Technology & Systems Manage and optimize core marketing platforms, including CRM, email, automation, analytics, and campaign tools. Maintain integrations between marketing systems, websites, forms, and reporting platforms. Identify and resolve workflow, tracking, and data-quality issues. Support user access, documentation, governance, and ongoing platform improvements. Campaign Operations Build, QA, and launch email campaigns, landing pages, forms, nurture programs, and automated workflows. Ensure campaign assets, audience segments, tracking links, and reporting requirements are in place before launch. Coordinate with content, design, growth, and sales stakeholders to keep campaigns on schedule. Create repeatable campaign templates and launch checklists. Data, Reporting & Insights Maintain dashboards and recurring reports for pipeline, lead generation, engagement, conversion, and campaign performance. Analyze results and communicate clear, actionable insights to stakeholders. Monitor attribution, campaign tagging, and data consistency across channels. Recommend optimization opportunities based on performance trends. Lead Management Oversee lead capture, routing, segmentation, scoring, and lifecycle processes. Maintain clean, reliable CRM data through regular audits and hygiene practices. Partner with sales and marketing teams to improve lead handoff and follow-up workflows. Support audience development and targeted campaign segmentation. Process Improvement Document marketing operations processes, system configurations, and campaign procedures. Identify bottlenecks and implement scalable, efficient workflows. Introduce practical automation that reduces manual work and improves accuracy. Help establish operational standards as the marketing program evolves. Qualifications 2–5+ years of experience in marketing operations, marketing analytics, demand generation, or a related field. Hands-on experience with CRM and marketing automation platforms such as HubSpot, Salesforce, Marketo, or similar tools. Strong understanding of email marketing, campaign workflows, audience segmentation, and lead management. Comfort working with dashboards, reporting tools, and campaign performance data. Excellent organizational skills, attention to detail, and ability to manage multiple priorities. Ability to translate data into concise recommendations for non-technical stakeholders. Preferred Qualifications Experience supporting education, learning, professional development, or service-based organizations. Familiarity with tools such as Zapier, Google Analytics, Looker Studio, or other BI platforms. Working knowledge of HTML and CSS for email or landing-page updates. Experience with campaign attribution, UTM standards, and data governance. What Success Looks Like Campaigns launch accurately, on time, and with dependable tracking. Marketing data is clean, accessible, and trusted across teams. Performance reporting provides clear visibility into what is working and where to improve. Lead-management processes support timely, effective follow-up. Marketing operations become more scalable, efficient, and less reliant on manual work. Why This Role Matters This role provides the operational foundation for effective marketing. By connecting systems, processes, campaign execution, and data, the Marketing Operations Specialist helps the team make informed decisions and create measurable growth.