Marketing Operations Senior Associate
for each heading. Only include sections where there is real specific content.
We must not repeat job title as heading. No Job ID etc. Remove boilerplate.
We need to preserve all substantive information.
We need to parse the posting.
Let's extract content:
- About This Role: paragraph about building world of health, CVS Health, etc. Also Position Summary: description of Senior Associate, Marketing Operations (Hybrid). So we can combine into an "About the role" section.
- Responsibilities: list of duties (bulleted). We'll put under Responsibilities
with - each.
- Required Qualifications: list of qualifications (2+ years experience etc). Could be under Requirements or Qualifications. The instruction: Use headings like Requirements, Qualifications, Skills. We need to decide where to put each piece. Likely "Required Qualifications" goes under Qualifications. "Preferred Qualifications" maybe under Skills or Qualifications as well. Education maybe under Qualifications.
- Pay: there is Pay Range section with numbers. So include Pay section.
- Benefits: there is "Great Benefits For Great People" paragraph describing benefits. So include Benefits section.
- Schedule: there is "Anticipated Weekly Hours 40" and "Time Type Full time". So we can include Schedule section.
- Also there is "Education Bachelor's Degree or equivalent work experience". That's qualification.
- Also "Our people fuel our future..." is boilerplate EEO? Might be considered EEO/equal-opportunity boilerplate; we should remove. Also "Qualified applicants with arrest or conviction records..." is EEO; remove.
- Also "We anticipate the application window..." is application instruction; remove.
- Also "Our people fuel our future..." etc is boilerplate; remove.
- Also "Great Benefits For Great People" we keep as Benefits.
- Also "This full‑time position is eligible for a comprehensive benefits package..." we keep.
- Also "Additional details about available benefits are provided during the application process and on Benefits Moments." That's maybe boilerplate but still about benefits; we can keep but it's generic. Might be okay.
- Also "Our people fuel our future..." is definitely EEO; remove.
- Also "Qualified applicants with arrest or conviction records..." remove.
- Also "We anticipate the application window..." remove.
- Also "This position is eligible for a CVS Health bonus, commission or short‑term incentive program..." that's part of Pay; keep.
Now we need to format.
We'll produce:
About the role
... (combined About This Role and Position Summary)
Responsibilities
- ... each bullet
Qualifications
... maybe combine Required Qualifications, Preferred Qualifications, Education.
But we could also split into Requirements and Skills. However instruction: prefer few substantive sections over many thin ones. So we can have Qualifications section covering required, preferred, education.
Alternatively we could have Requirements (required) and Skills (preferred). But we have limited time; we can combine.
We need to preserve all substantive information; not invent or summarize away detail. So we need to keep the exact phrases? We can keep them as is but maybe rephrase slightly? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we should not omit any detail, but we can rephrase as long as we keep the meaning. Safer to copy the sentences.
Thus we will copy the required qualifications bullet points as sentences.
Let's extract required qualifications:
"2+ years of experience in a marketing operations role in a large corporation (ideally working with some combination of email, direct mail, SMS, IVR/phone, paid media, web)"
"2+ years of project management OR 2+ years of marketing strategy/operations experience OR 1-2 years of consulting experience"
Preferred qualifications:
"Degree or coursework in Marketing"
"Professional experience with Microsoft PowerPoint (building deliverables / communication materials) and Excel (basic manipulation, pivots, reporting, etc.) strongly preferred"
"Familiarity with project workflow management tools e.g. Workfront, Smartsheets, etc. is a plus"
"Experience acclimating quickly (e.g.: become knowledgeable about new campaigns, understand roles and responsibilities within each team), work autonomously and be comfortable with ambiguity is key"
"Experience working in an Agile methodology and/or rapid test and learn environment (either directly with marketing campaigns or in a product development environment)"
"Experience in the healthcare industry"
Education:
"Bachelor's Degree or equivalent work experience"
Now Benefits: we have paragraph: "Great Benefits For Great People We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families. This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility. Additional details about available benefits are provided during the application process and on Benefits Moments."
We'll keep that.
Pay: "The typical pay range for this role is $50,188.00 - $122,400.00 This pay range represents the base hourly rate or base annual full‑time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short‑term incentive program in addition to the base pay range listed above."
Schedule: "Anticipated Weekly Hours 40 Time Type Full time"
Now About the role: combine:
"About This Role We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary The Senior Associate, Marketing Operations (Hybrid) is at the center of operational and project management workstreams in the NYC‑based "Behavior Change Pods" agile marketing organization. As the Senior Associate, Marketing Operations (Hybrid) you will own and execute marketing operations for a portfolio of "Next Best Actions" campaigns that help over 20 million Caremark and Aetna members get healthier, reduce medical cost, and raise member satisfaction. Using advanced analytics, cutting‑edge marketing tools and agile methodology you’ll gain experience sending health prompts to members, guiding them to manage their health and navigate a complex care system in a friendly way. This is more than just a marketing job! Come onboard and help us improve population health for our members through behavioral change."
We'll put that in .
Now Responsibilities list: we need to extract each bullet from the long sentence. The responsibilities are a long paragraph with many clauses separated by semicolons? Let's parse:
"Responsibilities include, but not limited to Manage the “operational backbone” of a cross‑functional, multi‑disciplinary team delivering educational campaigns to Caremark and Aetna members (disciplines include data science, data engineering, creative, marketing technology, and more)Manage trafficking of marketing campaigns within Caremark and Aetna content approvals ecosystems – support necessary legal and regulatory reviews by packaging and submitting materials; prepare responses to reviewer feedback; manage version control and troubleshoot any conflicting feedback to ensure timely and compliant delivery of approved campaign assets.Lead cross‑functional Campaign Team implementation meetings; create timelines and track status toward campaign launch, negotiating blockers as they arise.Review and approve highly customized test and final proofs across multiple formats and media, utilizing a variety of campaign materials, including content grids, test briefs, checklists, prior approval forms or other job aids. Escalate inaccuracies, inconsistencies, or errors to Campaign Team; ensure that revisions have been applied when feedback is provided.Coordinate between external partners, internal teams and reviewers on timelines, budgets, and requirements and manage vendor interactions as neededConduct ongoing monitoring for active campaigns, maintaining deliverability reports and escalating to leadership as neededManage Pod finances and other reporting/dashboardsSupport general project management and co‑develop key artifacts and processes internally to ensure the Pod is a “well‑oiled machine”Synthesize learnings from "test \& learn" marketing experiments on a regular basisSTRETCH ROLE (after 6\+ months, with high performance on primary tasks): Own development of some 'behavior change' campaigns end‑to‑end – building on operational leadership to own strategy and facilitate creative development through execution deployment"
We need to split into sensible list items. We can break at each major verb phrase.
Let's create list items:
- Manage the “operational backbone” of a cross‑functional, multi‑disciplinary team delivering educational campaigns to Caremark and Aetna members (disciplines include data science, data engineering, creative, marketing technology, and more)
- Manage trafficking of marketing campaigns within Caremark and Aetna content approvals ecosystems – support necessary legal and regulatory reviews by packaging and submitting materials; prepare responses to reviewer feedback; manage version control and troubleshoot any conflicting feedback to ensure timely and compliant delivery of approved campaign assets.
- Lead cross‑functional Campaign Team implementation meetings; create timelines and track status toward campaign launch, negotiating blockers as they arise.
- Review and approve highly customized test and final proofs across multiple formats and media, utilizing a variety of campaign materials, including content grids, test briefs, checklists, prior approval forms or other job aids; escalate inaccuracies, inconsistencies, or errors to Campaign Team; ensure that revisions have been applied when feedback is provided.
- Coordinate between external partners, internal teams and reviewers on timelines, budgets, and requirements and manage vendor interactions as needed
- Conduct ongoing monitoring for active campaigns, maintaining deliverability reports and escalating to leadership as needed
- Manage Pod finances and other reporting/dashboards
- Support general project management and co‑develop key artifacts and processes internally to ensure the Pod is a “well‑oiled machine”
- Synthesize learnings from "test & learn" marketing experiments on a regular basis
- Stretch role (after 6+ months, with high performance on primary tasks): Own development of some 'behavior change' campaigns end‑to‑end – building on operational leadership to own strategy and facilitate creative development through execution deployment
We'll keep as list items.
Now Qualifications section: we can combine required, preferred, education into a
maybe. But we could also just put paragraphs. The instruction: Use - for any list of duties/requirements/benefits. So for qualifications (requirements) we should use list. For preferred qualifications maybe also list. Education maybe list.
Thus we can have:
Requirements
- 2+ years of experience in a marketing operations role in a large corporation (ideally working with some combination of email, direct mail, SMS, IVR/phone, paid media, web)
- 2+ years of project management OR 2+ years of marketing strategy/operations experience OR 1-2 years of consulting experience
Preferred Qualifications
- Degree or coursework in Marketing
- Professional experience with Microsoft PowerPoint (building deliverables / communication materials) and Excel (basic manipulation, pivots, reporting, etc.) strongly preferred
- Familiarity with project workflow management tools e.g. Workfront, Smartsheets, etc. is a plus
- Experience acclimating quickly (e.g.: become knowledgeable about new campaigns, understand roles and responsibilities within each team), work autonomously and be comfortable with ambiguity is key
- Experience working in an Agile methodology
About the role
... (combined About This Role and Position Summary)
Responsibilities
- ... each bullet
Qualifications
... maybe combine Required Qualifications, Preferred Qualifications, Education.
But we could also split into Requirements and Skills. However instruction: prefer few substantive sections over many thin ones. So we can have Qualifications section covering required, preferred, education. Alternatively we could have Requirements (required) and Skills (preferred). But we have limited time; we can combine. We need to preserve all substantive information; not invent or summarize away detail. So we need to keep the exact phrases? We can keep them as is but maybe rephrase slightly? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we should not omit any detail, but we can rephrase as long as we keep the meaning. Safer to copy the sentences. Thus we will copy the required qualifications bullet points as sentences. Let's extract required qualifications: "2+ years of experience in a marketing operations role in a large corporation (ideally working with some combination of email, direct mail, SMS, IVR/phone, paid media, web)" "2+ years of project management OR 2+ years of marketing strategy/operations experience OR 1-2 years of consulting experience" Preferred qualifications: "Degree or coursework in Marketing" "Professional experience with Microsoft PowerPoint (building deliverables / communication materials) and Excel (basic manipulation, pivots, reporting, etc.) strongly preferred" "Familiarity with project workflow management tools e.g. Workfront, Smartsheets, etc. is a plus" "Experience acclimating quickly (e.g.: become knowledgeable about new campaigns, understand roles and responsibilities within each team), work autonomously and be comfortable with ambiguity is key" "Experience working in an Agile methodology and/or rapid test and learn environment (either directly with marketing campaigns or in a product development environment)" "Experience in the healthcare industry" Education: "Bachelor's Degree or equivalent work experience" Now Benefits: we have paragraph: "Great Benefits For Great People We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families. This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility. Additional details about available benefits are provided during the application process and on Benefits Moments." We'll keep that. Pay: "The typical pay range for this role is $50,188.00 - $122,400.00 This pay range represents the base hourly rate or base annual full‑time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short‑term incentive program in addition to the base pay range listed above." Schedule: "Anticipated Weekly Hours 40 Time Type Full time" Now About the role: combine: "About This Role We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary The Senior Associate, Marketing Operations (Hybrid) is at the center of operational and project management workstreams in the NYC‑based "Behavior Change Pods" agile marketing organization. As the Senior Associate, Marketing Operations (Hybrid) you will own and execute marketing operations for a portfolio of "Next Best Actions" campaigns that help over 20 million Caremark and Aetna members get healthier, reduce medical cost, and raise member satisfaction. Using advanced analytics, cutting‑edge marketing tools and agile methodology you’ll gain experience sending health prompts to members, guiding them to manage their health and navigate a complex care system in a friendly way. This is more than just a marketing job! Come onboard and help us improve population health for our members through behavioral change." We'll put that in. Now Responsibilities list: we need to extract each bullet from the long sentence. The responsibilities are a long paragraph with many clauses separated by semicolons? Let's parse: "Responsibilities include, but not limited to Manage the “operational backbone” of a cross‑functional, multi‑disciplinary team delivering educational campaigns to Caremark and Aetna members (disciplines include data science, data engineering, creative, marketing technology, and more)Manage trafficking of marketing campaigns within Caremark and Aetna content approvals ecosystems – support necessary legal and regulatory reviews by packaging and submitting materials; prepare responses to reviewer feedback; manage version control and troubleshoot any conflicting feedback to ensure timely and compliant delivery of approved campaign assets.Lead cross‑functional Campaign Team implementation meetings; create timelines and track status toward campaign launch, negotiating blockers as they arise.Review and approve highly customized test and final proofs across multiple formats and media, utilizing a variety of campaign materials, including content grids, test briefs, checklists, prior approval forms or other job aids. Escalate inaccuracies, inconsistencies, or errors to Campaign Team; ensure that revisions have been applied when feedback is provided.Coordinate between external partners, internal teams and reviewers on timelines, budgets, and requirements and manage vendor interactions as neededConduct ongoing monitoring for active campaigns, maintaining deliverability reports and escalating to leadership as neededManage Pod finances and other reporting/dashboardsSupport general project management and co‑develop key artifacts and processes internally to ensure the Pod is a “well‑oiled machine”Synthesize learnings from "test \& learn" marketing experiments on a regular basisSTRETCH ROLE (after 6\+ months, with high performance on primary tasks): Own development of some 'behavior change' campaigns end‑to‑end – building on operational leadership to own strategy and facilitate creative development through execution deployment" We need to split into sensible list items. We can break at each major verb phrase. Let's create list items: - Manage the “operational backbone” of a cross‑functional, multi‑disciplinary team delivering educational campaigns to Caremark and Aetna members (disciplines include data science, data engineering, creative, marketing technology, and more) - Manage trafficking of marketing campaigns within Caremark and Aetna content approvals ecosystems – support necessary legal and regulatory reviews by packaging and submitting materials; prepare responses to reviewer feedback; manage version control and troubleshoot any conflicting feedback to ensure timely and compliant delivery of approved campaign assets. - Lead cross‑functional Campaign Team implementation meetings; create timelines and track status toward campaign launch, negotiating blockers as they arise. - Review and approve highly customized test and final proofs across multiple formats and media, utilizing a variety of campaign materials, including content grids, test briefs, checklists, prior approval forms or other job aids; escalate inaccuracies, inconsistencies, or errors to Campaign Team; ensure that revisions have been applied when feedback is provided. - Coordinate between external partners, internal teams and reviewers on timelines, budgets, and requirements and manage vendor interactions as needed - Conduct ongoing monitoring for active campaigns, maintaining deliverability reports and escalating to leadership as needed - Manage Pod finances and other reporting/dashboards - Support general project management and co‑develop key artifacts and processes internally to ensure the Pod is a “well‑oiled machine” - Synthesize learnings from "test & learn" marketing experiments on a regular basis - Stretch role (after 6+ months, with high performance on primary tasks): Own development of some 'behavior change' campaigns end‑to‑end – building on operational leadership to own strategy and facilitate creative development through execution deployment We'll keep as list items. Now Qualifications section: we can combine required, preferred, education into a
- maybe. But we could also just put paragraphs. The instruction: Use
- for any list of duties/requirements/benefits. So for qualifications (requirements) we should use list. For preferred qualifications maybe also list. Education maybe list.
Thus we can have:
Requirements
- 2+ years of experience in a marketing operations role in a large corporation (ideally working with some combination of email, direct mail, SMS, IVR/phone, paid media, web)
- 2+ years of project management OR 2+ years of marketing strategy/operations experience OR 1-2 years of consulting experience
Preferred Qualifications
- Degree or coursework in Marketing
- Professional experience with Microsoft PowerPoint (building deliverables / communication materials) and Excel (basic manipulation, pivots, reporting, etc.) strongly preferred
- Familiarity with project workflow management tools e.g. Workfront, Smartsheets, etc. is a plus
- Experience acclimating quickly (e.g.: become knowledgeable about new campaigns, understand roles and responsibilities within each team), work autonomously and be comfortable with ambiguity is key
- Experience working in an Agile methodology