Marketing Operations Professional

About the role

The Marketing Operations Professional supports the Professional and Continuing Education (PACE) division by leading the planning, coordination, and execution of all marketing projects and campaign initiatives to meet enrollment goals. Responsible for developing, managing, and tracking comprehensive project plans across multiple concurrent initiatives, ensuring that timelines, deliverables, creative assets, budgets, and stakeholder expectations are aligned and met. Collaborate with cross-functional PACE teams and external vendors to drive outreach initiatives that support program marketing strategies and enrollment goals. A key component of this role is the daily management and execution of email marketing campaigns in HubSpot. This includes coordinating content collection, guiding copy development – often utilizing AI marketing software, ensuring accurate and timely deployment, and maintaining quality control throughout the process.

Responsibilities

• Develop, manage, and track comprehensive project plans across multiple concurrent initiatives
• Facilitate planning meetings
• Support ideation and campaign development
• Gather and synthesize data
• Generate progress reports
• Maintain all project‑related documentation (project trackers, dashboards, requirements, dependencies, timelines, internal communication records)
• Oversee coordination of creative asset production (print collateral, video, digital materials) for all marketing campaigns
• Recruit and coordinate student advocates as needed in support of program marketing

Requirements

• Bachelor’s degree in communications, marketing, or related field
• At least 4‑5 years of related experience
• Experience using HubSpot, Salesforce or comparable CRM system, and Smartsheet
• Knowledge of project management and experience in project planning & implementation
• Effective writing and editing skills
• Effective analytic, interpersonal, and communications skills
• Computer proficiency with email and office software
• Ability to work within a team environment

Qualifications

• Experience managing a wide array of marketing vendors and marketing projects

Skills

• Effective writing and editing
• Analytic, interpersonal, and communications abilities
• Proficiency with email and office software
• Ability to work within a team environment
• Experience with HubSpot, Salesforce, Smartsheet

Pay

Anticipated Pay Range: $65,000‑$74,000

Schedule

Eligible for a hybrid schedule with option to split time between campus and elsewhere (per university telecommuting policy). Probationary period may be required. Background check required. FLSA exempt; union position (UVMSU).