Marketing Operations Manager
Swooped · United States · 4 days ago
RemoteRemoteManagementFull-time
About the Opportunity
The organization is a leading research accelerator for frontier AI labs and a trusted partner for global enterprises looking to deploy advanced AI systems. This organization accelerates frontier research with high-quality data, specialized talent, and training pipelines that advance thinking, reasoning, coding, multimodality, and STEM. For enterprises, the organization builds proprietary intelligence systems that integrate AI into mission-critical workflows, unlock transformative outcomes, and drive lasting competitive advantage. Recognized by prominent publications among the world's top innovators, the leadership team includes AI technologists from leading technology companies and academic institutions.
Key Responsibilities
- Own the MarTech stack: Administer and optimize the marketing automation platform across workflows, lifecycle stages, lead scoring, forms, lists, and integrations.
- Manage the integration between the marketing automation platform and the CRM, ensuring clean data sync, accurate lead routing, and reliable handoffs to the Revenue team.
- Evaluate the broader tool ecosystem and advocate for the right investments; maintain clear documentation of all systems and processes.
- Own lead attribution end-to-end, including source tracking, UTM hygiene, form-to-CRM mapping, and lifecycle stage accuracy.
- Proactively identify and resolve gaps in data flow between marketing and sales systems.
- Maintain database health, including segmentation integrity, contact hygiene, suppression lists, and compliance.
- Partner with relevant teams to build, QA, schedule, and deploy campaigns in the marketing automation platform.
- Own list segmentation and audience targeting for all marketing sends; manage deliverability and engagement monitoring.
- Experience with event lead capture tools and lead scanning integrations.
- Establish and enforce operational standards that improve team efficiency and reduce errors.
- Build and maintain dashboards that provide clear visibility into pipeline contribution and channel performance.
- Support relevant teams with pre/post reporting, budget tracking, and opportunity influence attribution.
- Surface insights proactively to inform team actions.
- Serve as the operational hub for the marketing organization, supporting various teams with tooling, process, and execution needs.
- Partner with Revenue Operations on shared reporting standards and CRM alignment.
- Document processes and build systems that scale.
Required Qualifications
- 3–5 years of experience in marketing operations or a MarTech-focused role at a fast-paced B2B technology company.
- Deep, hands-on expertise with a leading marketing automation platform, including workflows, custom properties, list segmentation, lifecycle stage management, lead scoring, and CRM integrations. Certification is a strong plus.
- Working knowledge of a leading CRM system, with the ability to navigate the data model, build reports, and troubleshoot sync issues.
- Strong data skills: comfortable using spreadsheet software for bulk uploads, data enrichment, and list management.
- Highly detail-oriented and responsive. Ability to manage deadlines proactively and keep stakeholders informed.
- A proactive, systems-thinking mindset. Ability to solve problems before they are reported and document solutions effectively.
- Comfortable using AI tools to accelerate work, whether for workflow ideation, copywriting, data analysis, or process documentation.
- Clear communicator who can translate technical operations into plain language for non-technical stakeholders.
What Success Looks Like
- 30 days: Marketing automation platform audit complete with a prioritized list of fixes. All active workflows documented. Embedded with key teams to understand current processes and identify areas for improvement.
- 60 days: Top identified gaps addressed, reporting dashboards live for leadership, and campaign operations running to a repeatable, documented standard.
- 180 days: Marketing leadership trusts the data. Key stakeholders rely on this role as a strategic partner. The MarTech stack is cleaner, faster, and better documented.
Why This Role
- High ownership and visibility, with direct influence over how the organization's marketing engine operates and scales.
- Opportunity to partner directly with senior marketing leadership and cross-functional teams.
- Work at a company at the center of the AI movement.
- A team that values rigor, intellectual curiosity, and accuracy.
Values
- Client First: Putting clients at the center of everything, recognizing their success as the ultimate measure of value.
- Start-Up Speed: Moving fast, staying agile, and favoring action, understanding that momentum is foundational.
- AI Forward: Helping clients build the future of AI and implementing AI in roles and workflows to amplify productivity.
Advantages of Joining This Organization
- Amazing work culture: Super collaborative & supportive work environment.
- Awesome colleagues: Surround yourself with top talent from leading companies and individuals with deep startup experience.
- Competitive compensation.
- Flexible working hours.