Marketing Operations & Automation Specialist

Marketing Operations & Automation Specialist | Location: Hybrid - San Francisco, CA | Contract | Hourly Pay Range $58-$68 We are seeking a proactive Marketing Operations & Automation Specialist to enhance digital marketing workflows and leverage automation technologies. This role involves managing marketing automation platforms, optimizing campaign execution, and improving operational efficiency through data management and process automation. The ideal candidate combines technical marketing expertise with strong analytical skills to support scalable marketing initiatives. Key Responsibilities Configures, manages, and optimizes automated marketing workflows across platforms such as Eloqua, HubSpot, or Marketo.Supports marketing technology integrations, including CRM systems, websites, and analytics tools.Identifies opportunities to streamline processes, reduce manual tasks, and improve operational efficiency.Evaluates and implements marketing automation tools to enhance scalability and performance.Manages marketing data operations, including list uploads, segmentation, data processing, and lead routing.Maintains data accuracy, consistency, and quality across marketing platforms.Develops and maintains dashboards and reports to monitor campaign performance and marketing effectiveness.Builds, tests, deploys, and troubleshoots email marketing campaigns.Creates and maintains campaign landing pages using no-code or low-code platforms.Supports digital advertising campaigns, including setup, asset coordination, tracking, and performance monitoring.Explores and implements AI-powered marketing tools to automate workflows, content development, and digital asset creation.Develops documentation, standardized workflows, and best practices for marketing operations. Required Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.3–5 years of experience in marketing operations, digital marketing, or marketing automation.Hands-on experience with marketing automation platforms such as Eloqua, HubSpot, Marketo, or Pardot.Experience configuring and optimizing automated workflows, segmentation, and lead management processes.Understanding of CRM integrations, marketing technology platforms, and digital analytics.Experience managing marketing data, building reports, and tracking campaign performance.Basic HTML/CSS knowledge for troubleshooting and updating digital assets.Experience with AI-powered marketing tools or emerging automation technologies. Preferred Qualifications Experience with marketing data management and lead routing tools such as RingLead.Ability to build landing pages using no-code or low-code platforms.Familiarity with marketing attribution, performance dashboards, and cross-platform reporting.Exposure to AI-assisted content generation, workflow automation, or video creation tools.Experience developing standardized processes and improving marketing technology workflows. Key Skills & Competencies Strong organizational skills with the ability to manage multiple campaigns and priorities.Analytical mindset with excellent attention to detail.Proactive problem-solving skills and operational efficiency focus.Strong written and verbal communication skills.Ability to collaborate across marketing, sales, and technical teams.Comfortable working independently in a hands-on, execution-focused environment.Adaptable, curious, and eager to experiment with new marketing technologies. About Delphi-US - Peacemakers In The Talent War Delphi-US is a national IT Services firm based in Newport, Rhode Island. We attract top-tier technical and professional talent, positioning our clients to gain competitive advantages. Our core focus areas include Data Intelligence Engineering & Analytics, AI/ML Operational Excellence, DevOps & Cloud Computing, Health IT & Life Sciences, and Energy Management. We serve critical sectors such as energy, finance, biomed, government, and Fortune 500 corporations. Our consultative approach and proprietary matching process ensure high-quality project teams tailored to our clients' specific goals. We are dedicated, professional, and committed to delivering lasting results. 6382