Marketing Officer

About the role

Our client is an innovative community bank that has built its success by delivering exceptional value through competitive deposit rates, low fees, and a seamless digital banking experience rather than expanding a traditional branch network. As the bank focuses on accelerating deposit growth across the Greater Houston market, it is seeking a strategic and results-driven Marketing Officer to lead innovative, cost-effective initiatives that attract new personal deposit customers and drive long-term growth.

Responsibilities

• Develop and execute strategic marketing initiatives that drive core deposit growth, strengthen brand awareness, and support the bank's long-term business objectives.
• Lead integrated marketing campaigns across digital, social, print, and community channels while ensuring brand consistency and regulatory compliance.
• Build and strengthen relationships with customers, local businesses, and community organizations to expand deposit opportunities and enhance market presence.
• Monitor campaign performance, market trends, and customer insights to optimize marketing effectiveness and improve customer acquisition and retention.
• Collaborate with executive leadership and cross-functional teams to support business initiatives, enhance customer experience, and achieve sustainable growth.

Requirements

• Bachelor's degree in marketing, Communications, Business or related field
• 3 - 7 years of experience in Marketing, preferably within financial services or community banking
• Strong writing, design, and digital marketing skills
• Understanding of community banking markets and customer behavior
• Knowledge of compliance requirements for bank marketing, including social media interactions
• Demonstrated track record in developing and executing successful marketing strategies
• Excellent organizational and interpersonal skills

Benefits

They offer competitive compensation based on experience and an extensive benefits package that enhances their commitment to your success. Our client’s benefits package includes:

• Comprehensive health coverage: Medical, dental, and vision insurance provided
• Robust retirement planning: 401(k) plan available with employer matching
• Financial security: Life and disability insurance for added protection
• Flexible financial options: Health savings and flexible spending accounts offered
• Well-being and work-life balance: Generous PTO allowance

Plus, they work to maintain the best possible environment for their employees, where people can learn and grow with the company. They strive to provide a collaborative environment where everyone feels encouraged to contribute to their processes, decisions, planning, and culture.