Marketing officer

Responsibilities

• Increase distributors and dealers in specified sales areas and identify potential distributors with strong dealer networks and high counter sales.
• Obtain competitors' information, meet farmers, distributors, and dealers to generate orders.
• Maintain regular communication with customers regarding product requirements, delivery schedules, and payment follow-ups.
• Provide timely technical support to farmers.
• Attend to customer complaints and coordinate with the technical team to resolve field-related problems.
• Maintain area- and farmer-wise after-sales service data in registers or Excel files.
• Participate in campaigning and promote bio products in different areas.
• Inform customers about product benefits and methods of utilization.
• Conduct demonstrations in various crops to create awareness among end users.
• Develop marketing plans to achieve overall sales targets and expand the existing market.
• Ensure achievement of monthly sales and collection targets and take necessary actions accordingly.
• Coordinate with sales administration and finance departments for sales accounting, collection, and reconciliation.
• Follow up with headquarters (HO) for party payments.
• Generate orders from government, semi-government, and non-government institutions.
• Prepare and submit weekly plans and movement reports to HO and the marketing head within the specified timeframe.
• Manage C&F (Carrying and Forwarding) operations and stock management, including liquidation.
• Arrange quarterly training for the field force to improve product knowledge and provide guidelines on company SOPs.
• Develop team members for higher positions and monitor overall expenses.
• Ensure new products are launched as per deadlines.
• Take personal responsibility for resolving customer concerns and ensure high customer service standards within the team.
• Prepare crop-wise and product-wise plans along with budgets.
• Submit detailed plans as per deadlines.
• Enhance learning by attending workshops, seminars, and reading relevant books.

Requirements

• Diploma (Agriculture), B.Sc., or M.Sc. in Agriculture or related fields.
• B.Sc. or M.Sc. (Agriculture) for mid-level roles.
• B.Sc. with an MBA for leadership roles.
• B.Sc. / M.Sc. / MBA in Agri-Business Management or Marketing for senior roles.

Skills

• Marketing, sales, and customer service.
• Coordination, communication, and negotiation.
• Networking and relationship-building.
• Leadership and team management.
• Problem-solving and analytical skills.
• Presentation skills.
• Understanding of financial statements.
• Creativity and innovation.

Experience

• 1–3 years for entry-level roles.
• 2–5 years for mid-level roles.
• 7–10 years for senior roles with leadership responsibilities.
• 10–12 years for advanced senior roles.
• 12–15 years for strategic leadership positions.