Marketing Manager, Stores
About the role
The Marketing Manager, Stores leads the marketing strategy for all DWR retail stores, ensuring that each location delivers a consistently elevated, customer-first brand experience while also tailoring marketing efforts to the local community and market dynamics. This role leads both strategy and execution for new store openings, localized marketing initiatives, and the programs that drive traffic, clienteling, awareness, and brand loyalty.
Responsibilities
Lead the marketing strategy for DWR’s expanding store footprint—including grand openings, relocations, remodels, and emerging markets
Develop local marketing plans that reflect the unique opportunities, audiences, and partners in each market
Build scalable playbooks and frameworks to ensure consistent yet locally relevant execution across stores
Partner with Retail Leadership to align on KPIs, growth goals, traffic-driving initiatives, and customer experience standards
Own the end-to-end execution of store marketing programs- from planning to rollout to optimization
Lead the full marketing strategy for new store openings including scouting local sponsorships/partnerships, developing opening activation plans, and driving PR and community engagement
Collaborate with Creative, Visual, and Retail Operations to ensure a cohesive brand experience across all touchpoints
Serve as the on-the-ground marketing lead during opening windows
In-Market Relationship Building (50% travel): Spend significant time in stores to build trust, rapport, and direct feedback loops with store managers and associates
Identify local partnership opportunities (design schools, architecture firms, cultural institutions, influencers, tastemakers, etc.)
Avoid assessing real-time customer experience, merchandising needs, and competitive insights in each market
Serve as the face of Marketing in the field—translating needs, opportunities, and insights back to HQ cross-functional partners
Ensure every store delivers a hospitality-driven, premium customer experience that reflects DWR’s brand values
Partner with Retail and Store Design teams to elevate the in-store environment, programming, and service model
Identify opportunities to delight customers and strengthen brand loyalty at the store level
Collaborate with the Events team to bring high-impact store activations, designer talks, and community programming to life
Align with Merchandising on product stories and with Digital on geo-targeted marketing
Analytics & Performance: Track and analyze store-level marketing performance, foot traffic, customer engagement, and local market trends
Build testing plans to pilot new programs and scale successful tactics across the fleet
Deliver insights and recommendations to leadership based on in-store learnings
Qualifications
6–8 years of marketing or retail marketing experience, ideally in luxury, lifestyle, design, or experiential brands
Experience leading field or local marketing strategies, including store openings
Strong relationship-builder who thrives in person, on the road, and embedded with retail teams
Highly entrepreneurial: comfortable navigating ambiguity and building new playbooks
Strong project management and communication skills with a track record of cross-functional influence
Ability to think strategically while owning tactical delivery
Comfortable with frequent travel (~50%) across North America
Genuine passion for modern design and the DWR brand