Marketing Manager, Specs

What You’ll Do

Lead and drive key SPECS brand and go-to-market initiatives across campaign development, launch, and sustain phases, ensuring the work is strategically sharp, creatively excellent, and aligned to business goals.

Translate product capabilities, audience insight, and business priorities into compelling brand storytelling, marketing programs, and real-world use cases that make SPECS feel desirable, relevant, and human.

Lead creator, influencer, and cultural partnership strategy in support of major launches and brand moments, partnering with internal teams and external collaborators to build credibility, desirability, and social proof.

Shape content strategy and execution across owned and amplified channels, including social, web, email/CRM, and campaign assets, ensuring consistency of message, tone, and brand expression across every touchpoint.

Partner with Strategy, Creative, Production, and Project Management to develop inspiring briefs and drive work from concept through execution while upholding a high standard of creative excellence.

Partner with Media and Channel Marketing to develop integrated brand and performance plans that move audiences from awareness and desire to consideration, action, and post-launch engagement.

Lead communication and collaboration across cross-functional teams including Product, Comms, Developer Relations, Research, Media, and external partners to keep work moving and ensure organizational alignment.

Manage budgets, agency partners, and external collaborators with strong judgment, accountability, and attention to detail.

Track and report on campaign, channel, creator, and content performance; synthesize learnings; and identify opportunities to optimize future work for greater impact.

Cultivate a collaborative, inclusive, and high-trust team environment, and contribute as a strong partner across the broader organization.

Knowledge, Skills & Abilities

Has contributed to and/or led standout creative storytelling in prior brand marketing roles.

Experience leading integrated brand or product campaigns across multiple channels and touch points.

Experience developing content and marketing programs across channels including social, web, email/CRM, video, presentations, and other consumer-facing materials.

Strong background in creator, influencer, partnership, and/or culture-led marketing.

Experience working with world-class creative teams, agencies, production partners, and brands people love.

Strong cross-functional partner and invaluable collaborator who embodies kindness and respect, inspires forward momentum, and consistently raises the quality of work.

Leads with a decisive, strategic, big-picture perspective and demonstrates strong judgment in service of the business.

High level of emotional intelligence, sharp intellect, and the ability to influence across teams and levels.

Strong ability to juggle multiple complex projects at once and operate effectively in ambiguity.

Able to manage up and cross-functionally with ease, clarity, and ownership.

Exceptional written and verbal communication skills.

Strong initiative, attention to detail, and follow-through.

Minimum Qualifications

• Bachelor’s Degree or equivalent years of experience.
• Experience launching hardware products and consumer electronics.
• 10+ years of experience in Brand Marketing, Product Marketing, or integrated consumer campaigns.
• Experience building integrated go-to-market plans across brand, content, creators, media, and owned channels.
• Knowledge of and experience with Snap Inc. products.

Preferred Qualifications

• Prior AR experience and/or passion for AR, spatial computing, or emerging technology.
• Experience working with creator ecosystems, influencer programs, or cultural partnerships at scale.
• Experience driving demand generation, engagement, and sustained momentum for premium consumer technology products.