Marketing Manager Segment - SLED

Job Summary

Take full ownership of marketing strategy for the SLED segment
Leads marketing relationship with segment leadership team, sales, etc.
Leads monthly, quarterly and annual planning and reviews with segment.
Ensures there is consistent, effective communication between marketing and the segment.
Translates business goals and priorities into a marketing strategy and plan that directly impacts key performance areas such as revenue, gross profit and market share.
Establishes marketing priorities and goals (e.g., market share, leads, pipeline growth, vendor consideration, market awareness, sales readiness, sales effectiveness).
Develops value proposition, positioning and key messages.
Develops and executes thought leadership.
Coordinates sales enablement to help ensure sales readiness; engages partners as appropriate.

Responsibilities

• Manages the marketing relationship with the segment (SLED).
• Leads marketing relationship with segment leadership team, sales, etc.
• Leads monthly, quarterly and annual planning and reviews with segment.
• Ensures there is consistent, effective communication between marketing and the segment.
• Translates business goals and priorities into a marketing strategy and plan that directly impacts key performance areas such as revenue, gross profit and market share.
• Establishes marketing priorities and goals (e.g., market share, leads, pipeline growth, vendor consideration, market awareness, sales readiness, sales effectiveness).
• Develops value proposition, positioning and key messages.
• Develops and executes thought leadership.
• Collaborates with high-performing teams to turn business goals into real-world results.
• See your vision directly impact company growth and industry leadership.
• Collaborates closely with visionary sales, partner management and cross-functional teams, bringing your creative ideas to life through targeted initiatives, cutting-edge campaigns, and next-gen enablement.
• Manages the marketing relationship with the segment (SLED).
• Leads marketing relationship with segment leadership team, sales, etc.
• Leads monthly, quarterly and annual planning and reviews with segment.
• Ensures there is consistent, effective communication between marketing and the segment.
• Translates business goals and priorities into a marketing strategy and plan that directly impacts key performance areas such as revenue, gross profit and market share.
• Establishes marketing priorities and goals (e.g., market share, leads, pipeline growth, vendor consideration, market awareness, sales readiness, sales effectiveness).
• Develops value proposition, positioning and key messages.
• Develops and executes thought leadership.
• Collaborates with high-performing teams to turn business goals into real-world results.
• See your vision directly impact company growth and industry leadership.
• Collaborates closely with visionary sales, partner management and cross-functional teams, bringing your creative ideas to life through targeted initiatives, cutting-edge campaigns, and next-gen enablement.

Qualifications

• Bachelor's degree in Marketing, Business or similar with 9-12 years relates experience.
• Translate leadership business strategies into comprehensive segment marketing plans
• Manage annual marketing budgets of $1M+
• Proficient in measuring, analyzing, adjusting and reporting on marketing performance
• Working knowledge of Microsoft Word and PowerPoint with ability to create a document/ report/presentation
• Basic Excel to create simple worksheets within a workbook along with basic formatting functions
• Solid critical thinking and analytical skills with ability to translate customer criteria into a campaign
• Program and campaign management experience, driving initiatives from conception to completion
• Business experience with ability to work cross-functionally and across all levels of an organization
• Proficient in managing multiple priorities in a fast-paced, deadline-oriented environment
• Self-motivated with ability to work well independently and also contribute in a team environment
• Analytical with ability to draw conclusions
• Detail oriented with item by item focus, meticulous attention to detail with ability to proofread for accuracy
• Critical thinker who anticipates and considers external and internal elements with ability to leverage resources
• Articulate with ability to express oneself clearly and professionally in written and oral communication with ability to effectively interact with all stakeholders
• Organized state of mind with ability to document activities, anticipate problems, plan schedules and monitor performance according to priorities and deadlines
• Excellent interpersonal skills with ability to build and maintain strong relationships with a track record of successfully influencing stakeholders

Pay

Min USD $97,000.00/Yr.
Max USD $125,000.00/Yr.