Marketing Manager, Retail & Events

About the role

The Marketing Manager, Retail & Events leads retail, dealer, and trade marketing execution across Grundéns’ markets, bringing the brand to life through in-store activation, consumer events, and regional activation programs that drive brand awareness, retail excellence, and sell-through. This role owns the events calendar, co-op and dealer marketing programs, regional fixturing and merchandising, Working closely with Sales, Global Marketing, and E-commerce, this is an execution-focused role requiring strong project management, vendor coordination, and attention to logistical detail to ensure a consistent, premium brand experience across all customer touchpoints.

Responsibilities

• Retail Activation & Fixturing: Manage the program and vendor relationship of in-store displays, signage, and fixtures across retail partners.
• Partner with the sales team to understand store-level needs, prioritize requests, and support retailers with best-in-class product presentation.
• Audit store execution (via photos, store visits, or field reports) to ensure brand standards are met.
• Events & Brand Activation: Own and maintain the master events calendar (trade shows, dealer events, retail activations, sponsorships)
• Plan and execute consumer-facing events, retailer open days, and dockside activations.
• Coordinate logistics for events: booth/space needs, materials, staffing, shipping, and on-site setup.
• Manage event budgets and vendor contracts in partnership with VP of Marketing.
• Track post-event recaps and ROI reporting, and measure the effectiveness and commercial impact of activations.
• Co-op & Dealer Marketing: Own marketing support programs on B2B sales channel by ensuring product listing accuracy, merchandising assortments, sales programs, and assets are easily distributable, accessible and on-brand.
• Administer the co-op marketing program: process claims, verify compliance, and manage budgets.
• Support distributors and key accounts with local marketing activities, campaign materials, and product launch assets.
• Build and maintain robust retail and in-store signage asset suite enabling premier and premium brand presentation across distribution environments.
• Work closely with the regional sales team to support commercial growth.

Requirements

• 3–5+ years of experience in similar role with dealer relations and events
• College degree in marketing, business, or similar fields
• Experience working with retailers, dealers, or premium consumer brands
• Proven experience coordinating events, marketing activations, and vendor/contract management.
• Strong project management and organizational skills who is a self-starter with the ability to manage multiple deadlines and vendors simultaneously.
• Comfortable with logistics and operational details (shipping, inventory, budgets, timelines).
• Clear written and verbal communication skills, particularly with external partners (dealers, vendors).
• Proficiency with spreadsheets/budget tracking.
• Able to represent the brand professionally in public event settings, demonstrating composure and consistently reflecting company values.
• Ability to travel consistently up to 50%
• Passion for the outdoor, fishing, or on-water lifestyle is a plus.

Qualifications

Reports to: VP of Marketing. Work location: Hybrid, many routine tasks must be completed onsite at Poulsbo, WA. Physical Requirements: There is a physical element to this role including standing for several hours at a time, and lifting/moving items up to 50 lbs.

Benefits

• Insurance: All employees have the ability to enroll in medical, dental, vision, life insurance, short term disability, and Life Flight coverage.
• Retirement: Grundens offers a 401(k)-retirement plan with a 5% match at 6% contribution.
• Bonus Program: Grundens offers a profit-based bonus program when revenue targets are and/or exceeded and personal goals are achieved.
• Paid Time Off (PTO) – All Grundens employees earn PTO every pay period, starting at 80 hours per year depending on experience level.
• Paid Holidays – Grundens provides 9 set paid holidays plus 1 floating holiday for a total of 10 paid holidays.

Pay

This role can expect to earn between $80,000-90,000 annually.