Marketing Manager, Prime Video US Streaming

About the role

Own the Game-Day Experience for Prime Video's Biggest Live Sports! Prime Video (PV) is transforming how fans experience live sports—from Thursday Night Football to NBA games to NASCAR races. As a Marketing Manager on our US Streaming team, you'll be at the center of the action, orchestrating the in-app and out-of-app marketing that brings millions of sports fans to our platform every week.

Your Arena: You'll own the Storefront and Fire TV marketing execution for Prime Video's expansive live sports catalog—NBA, Thursday Night Football, NASCAR, and more. This is high-stakes, real-time marketing where every second counts. You'll launch time-sensitive campaigns, troubleshoot live during games, and optimize performance on the fly to ensure fans never miss a moment.

Responsibilities

The Play Plan and execute rapid-fire merchandising campaigns for live sporting events across Prime Video's platform

Partner with Live Events Marketing, Creative, Product, and cross-functional teams to deliver seamless game-day experiences

QA, monitor, and optimize in real-time—because when the game is live, there's no room for error

Drive fan engagement through strategic in-app placements and Fire TV promotions

Be the champion for Prime Video's sports merchandising strategy

Key job responsibilities include:

• Live Events Campaign Execution & Operations (40%): Schedule, publish and QA Prime Video live sports content across PV Storefront, X-Site and Fire TV
• Quality Assurance & Monitoring (30%): Conduct pre-launch QA on all live event placements to ensure creative assets, metadata, and links are accurate
• Stakeholder Coordination (20%): Manage campaign intake via ticketing systems and other communication channels (e.g. emails, Slack) prioritizing by business impact and live game schedules
• Process Improvement & Documentation (10%): Identify automation opportunities for repetitive manual tasks and communicate to leadership

Requirements

A passion for sports, an eye for detail, and the ability to thrive under pressure. You'll work in a fast-paced environment where deadlines are non-negotiable and every campaign directly impacts how millions of fans experience their favorite sports.

• 3+ years of professional non-internship marketing experience
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Qualifications

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience equally comfortable building strategic marketing plans and executing at a tactical level

Benefits

Our inclusive culture empowers Amazonians to deliver the best results for our customers. Amazon also offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave.

Pay

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.

• USA, CA, Culver City - 78,800.00 - 137,900.00 USD annually
• USA, NY, New York - 86,700.00 - 151,700.00 USD annually
• USA, WA, SEATTLE - 82,700.00 - 137,900.00 USD annually

Schedule

This role operates on a shift-based schedule to support live events coverage. Candidates must be available to work assigned shifts that include weekends and select holidays during peak sports seasons (e.g. playoffs, championships, tournament finals, etc.). Schedule flexibility is required to accommodate live game coverage needs and shift rotations.