Growth/Engagement/Monetization Manager, Prime Video US Streaming
Key job responsibilities
As a Marketplace Growth Engagement and Monetization Manager, you will be responsible for developing and delivering end-to-end GTM strategies and frameworks, which are scalable and repeatable. You will oversee the implementation of high visibility marketing campaigns for FAST on Prime Video. This includes defining target campaign audiences, identifying effective marketing placements, analyzing success metrics and key performance indicators (KPIs), inspecting campaigns to ensure they meet a high performance bar, and creating scalable mechanisms to gather stakeholder feedback and alignment. You will work closely with Marketers, Creative Producers, Product Managers, Program Managers, Finance, and Business Leaders to improve the reach and resonance of FAST, as well as advocate for the partner and customer experience.
Basic Qualifications
- Experience in Excel and PowerPoint
- Experience using data and metrics to measure impact and determine improvements
- Experience with onsite marketing, lifecycle marketing and digital advertising
- Bachelor's degree in marketing, advertising, business or equivalent
- Experience owning/driving roadmap strategy and definition
- 4+ years of professional non-internship marketing experience
- Experience equally comfortable building strategic marketing plans and executing at a tactical level
Preferred Qualifications
- Knowledge of SQL
- Experience automating a complex process
- Experience managing external partners to develop marketing programs