Marketing Manager, Paid Search, AWS Search Marketing

Key job responsibilities

• Contribute to the day-to-day management of Paid Search campaigns through tactical execution and account maintenance.
• Uphold a high bar for account health and executional excellence by maintaining existing operational mechanisms and identifying opportunities to build new ones.
• Work within a group of search experts to drive acquisition, adoption, lead generation, and create unique customer experiences.
• Contribute to campaign-level testing strategies for ad copy and landing page experiences that improve the customer experience.
• Seek to answer business questions and inform decisions by diving deep into data to surface insights and make recommendations to optimize and improve performance.
• Analyze campaign performance metrics, identify trends, and provide data-driven insights and recommendations to stakeholders.
• Challenge the status quo and push for the best customer experience.
• Insist on the highest standards and prioritize long-term results over short-term gains.
• Have a backbone, question assumptions, and strive for continuous improvement in campaigns and customer experiences

About the team

AWS Search Marketing is focused on delivering a great search experience for AWS customers and prospective customers. We manage SEO, AEO (Answer Engine Optimization) and SEM across search engines like Google, Bing and others. The team sits within the Integrated Demand Center (IDC) and support its objective to build and deliver a unified customer experience that is consistent and fast globally.

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams

Preferred Qualifications

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Experience across affiliate marketing, PPC, SEM and social media advertising
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels