Marketing Manager, Paid Acquisition (Hybrid @ Bellevue, WA)

About

OfferUp believes all value starts local. Our marketplace makes it easier for people and businesses to find more of what they need, right where they are—from great deals and secondhand finds to local services, rentals, jobs, and new customers. We’re building the next chapter of OfferUp, and Consumer Marketing has an important job to do: create future demand, capture existing demand efficiently, reactivate people who already know us, and connect our investment to our strongest local marketplaces.

What You’ll Do

• Own daily and weekly paid-channel operations across Meta, Google/YouTube, TikTok, Snap, and new platform tests.
• Translate growth strategy and budget allocations into executable media plans by channel, market tier, objective, audience, and campaign type.
• Build, traffic, and maintain campaigns, including targeting, bidding, budgets, naming conventions, UTMs, placements, creative mapping, and launch QA.
• Monitor and optimize performance across CPI, CPM, CTR, CVR, install volume, reach, frequency, geo performance, and creative fatigue.
• Deliver first-pass channel diagnostics: what changed, why we believe it changed, and what action should follow.
• Manage relationships with platform partners, troubleshoot account and delivery issues, and stay current on meaningful platform changes.
• Manage relationships with platform partners, troubleshoot account and delivery issues, and stay current on meaningful platform changes.
• Manage relationships with platform partners, troubleshoot account and delivery issues, and stay current on meaningful platform changes.
• Manage relationships with platform partners, troubleshoot account and delivery issues, and stay current on meaningful platform changes.

What You’ll Bring

• 8+ years of hands-on paid acquisition, performance marketing, or media-buying experience, ideally for a consumer app, paid media agency, or digital marketplace.
• Deep working experience in Meta Ads Manager and Google Ads, including app acquisition and YouTube campaigns.
• Meaningful experience operating campaigns on TikTok; Snap experience is strongly preferred.
• Experience managing substantial, multi-channel budgets with strong pacing and forecasting discipline.
• Fluency in mobile acquisition measurement and attribution, including MMPs such as AppsFlyer, campaign taxonomy, UTMs, deep links, and event tracking.
• Strong analytical command of CPI, CPM, CTR, CVR, frequency, install volume, cohort quality, and downstream engagement.
• The ability to distinguish between an auction problem, a creative problem, a targeting problem, a tracking problem, and normal performance variance.
• Experience creating test structures that produce interpretable results—not simply launching more variations.
• Excellent attention to detail without losing sight of the business question behind the work.
• Clear, concise communication and the confidence to surface misses, risks, and uncertainty early.
• A low-ego, high-ownership approach. You care more about getting to the right answer than protecting the first one.