Marketing Manager, Organic Social

About the role

The Marketing Manager, Organic Social is responsible for leading the organic social media strategy for priority platforms with a primary focus on TikTok and YouTube. This role develops platform strategies, defines content direction, and partners closely with internal creative teams to deliver engaging, high-performing social content that grows audience, drives engagement, and strengthens brand relevance.

Responsibilities

• Lead the development and execution of organic social media strategy across priority platforms, with a focus on TikTok and YouTube.
• Develop annual platform plans that align social media strategies with brand, campaign, and business priorities.
• Define and guide content direction by partnering with creative teams to deliver high-performing social-first content.
• Grow and engage online communities through relevant, culturally informed content strategies.
• Continuously analyze platform performance to optimize content strategy and improve results.
• Serve as the internal subject matter expert on social platform trends, algorithms, and best practices.

Requirements

• Minimum Bachelor’s degree in marketing, Communications, Media, or related field
• 3–5+ years of experience in social media strategy or social media management
• Demonstrated expertise with TikTok and YouTube platforms and best practices
• Experience working cross-functionally with creative and marketing teams to develop social media content strategies
• Experience with social media analytics platforms such as Sprinklr, TikTok Analytics, YouTube Analytics, Google Analytics, or similar tools
• Ability to analyze performance data and generate strategic insights
• Deep understanding of social media platforms, algorithms, content formats, and best practices
• Strong ability to translate brand strategy into platform-native social media content strategies
• Excellent written and verbal communication skills
• Experience interpreting social media analytics and translating insights into actionable strategies
• Strong organizational and project management skills with ability to manage multiple initiatives simultaneously
• Collaborative mindset with ability to work effectively across creative, marketing, and media teams

Skills

• Passion for design, home, culture, and emerging lifestyle trends
• Familiarity with social media management platforms (Sprinklr, Sprout, Hootsuite, Later, etc.)
• Basic familiarity with video capture or editing tools (e.g., CapCut, Adobe Premiere Pro, Final Cut Pro)

Benefits

Day 1 benefits include access to applicable benefit programs. Salary range for this position is $101,350 - $156,150. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, education, and the work location. This position is eligible for a performance bonus/variable incentive compensation.

Pay

$101,350 - $156,150

Schedule

Onsite – Kohler, WI