Marketing Manager, Lifecycle & Digital (Brand)

What You'll Do

• Own end-to-end execution of email, SMS and push campaigns — including drafting, QA, audience targeting and deployment
• Directly build and deploy campaigns and flows inside Klaviyo, including setup of triggers, filters, splits and conditional logic
• Build and optimize automated customer journeys in Klaviyo to improve conversion, activation and retention
• Develop multi-step, behavior-based workflows with branching logic driven by user engagement and lifecycle stage
• Develop dynamic segmentation and personalization strategies that deliver relevant experiences at the right moment
• Run a structured A/B and multivariate testing program across subject lines, send times, creative and cadence
• Analyze performance using Google Analytics and platform-level reporting; produce clear, actionable insights for the broader team
• Identify performance gaps across campaigns and flows (drop-offs, low engagement, fatigue) and recommend data-driven optimizations
• Define and track lifecycle KPIs and contribute to ROI reporting and campaign planning
• Collaborate cross-functionally to align lifecycle programs with business goals and ensure consistent messaging
• Audit existing lifecycle programs to identify gaps, inefficiencies or missed opportunities and implement improvements

What We're Looking For

• 4+ years of experience in email, CRM or lifecycle marketing
• Hands-on experience with Klaviyo (required) or a comparable marketing automation platform
• Proven experience building and launching lifecycle marketing flows end-to-end (welcome, conversion, retention, winback)
• Strong analytical skills — comfortable pulling reports, identifying trends and translating data into recommendations
• Ability to diagnose performance issues across lifecycle funnels and take action based on data insights
• Experience managing multiple campaigns simultaneously with sharp attention to detail
• Clear confident communicator who can work cross-functionally and solve problems independently when needed
• Bachelor's degree in marketing, Business, Advertising or a related field
• Comfortable working with audience data, segmentation and campaign performance reporting (CSV uploads, list builds, audience logic)
• Bonus Points: Experience marketing to a consumer subscription or membership audience, Familiarity with Google Analytics 4, Experience working with customer data platforms or similar audience segmentation tools, Background in health, fitness or wellness (a plus, not a requirement)

Benefits And Perks

• A highly energetic and collaborative team
• A management team that cares about your professional development
• Free membership for you and plus one family member
• Discounted Personal Training, and merchandise – including supplements
• Employee referral program
• Daily Pay offered - access your funds before payday
• Competitive pay plus vacation, holiday, and sick pay.
• Group Health, dental, vision, Supplemental Life, and Employee Assistant Program are offered!
• 401(k) + Company matching!
• Personal education growth options with Sophia Learning. Based on eligibility of tenure and full-time vs. part-time employment.