Marketing Manager – Lead Generation

We need to output HTML fragment with sections: About the role? Actually the posting includes Position Summary, What You’ll Do, What You’ll Bring, Experience & Capabilities, Expected Operating Mindset. Also maybe Benefits, Pay, Schedule not present, so we omit those sections. Use

for each section heading. Use

• for any list of duties/requirements/benefits. Use

  for prose. Do not repeat job title. Do not include Job ID etc. Remove boilerplate. We need to preserve all substantive info. We need to decide which sections to include: About the role (maybe Position Summary), Responsibilities (What You’ll Do), Requirements/Qualifications/Skills (What You’ll Bring, Experience & Capabilities), Benefits (none), Pay (none), Schedule (none). Also maybe "Expected Operating Mindset" could be part of Qualifications or separate section like "Mindset". But we should only include sections with real content. Could combine "What You’ll Bring" and "Experience & Capabilities" into Requirements/Qualifications/Skills. Could also have a separate "Mindset" section if we want, but it's not a standard heading list; but we could treat as "Expected Operating Mindset" as a section heading (though not in the list). The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It gives examples but not exhaustive; we can use those headings. Probably best to map content to those standard headings. Thus: - About the role: Position Summary paragraph. - Responsibilities: What You’ll Do (list of duties). Use

  • . - Requirements: What You’ll Bring (list). Could also include Experience & Capabilities (list). Could combine into one Requirements section with multiple
    or combine items. - Skills: maybe not needed separately if covered. - Benefits: none, omit. - Pay: none. - Schedule: none. We need to preserve all substantive info. So we need to include all bullet points from What You’ll Do, What You’ll Bring, Experience & Capabilities, Expected Operating Mindset (maybe as a separate section like "Operating Mindset"). We could create a section "Expected Operating Mindset" as

    Expected Operating Mindset

    with

    prose. But the instruction says "use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)". It doesn't forbid other headings, but suggests those as examples. Safer to stick to those. However, we could incorporate Expected Operating Mindset into Requirements or About the role as prose. Better to include a section "Operating Mindset" as

    Operating Mindset

    with

    . It's still a heading; not in the list but likely acceptable. The instruction says "use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)". It implies those are typical but not exclusive. I'd include it. Now we need to avoid repeating job title. The job title is Social Media Marketing Manager; we should not put that as heading. We need to strip out boilerplate like "Department: Marketing Reports To: Director of Digital Marketing Role Type: Individual Contributor / Manager-Level Primary Functions:" maybe we can incorporate into About the role? But it's metadata; we could drop it as per instruction: "do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

    or drop it." So we could include a short

    with that metadata, but better to drop it as it's not substantive? It's somewhat substantive but minor. Could fold into About the role paragraph. We need to preserve all substantive information; the metadata like department, reports to, role type is maybe not essential but could be considered minor. I'd include a short paragraph after About the role maybe. Let's craft:

    About the role

    The Social Media Marketing Manager is responsible for the strategy, execution, and ongoing optimization of HCHB’s social media marketing program. This role manages HCHB’s organic presence across LinkedIn, Meta, YouTube, and other relevant channels, with responsibility for content development and publishing, community engagement, employee advocacy, event and campaign activation, and performance measurement. Working cross-functionally across marketing, this role connects social media to broader brand, content, demand generation, product marketing, and event initiatives. The Social Media Marketing Manager will use HubSpot, platform analytics, and other measurement tools to evaluate performance, identify opportunities, and translate social activity into actionable marketing insights. This is a hands-on role that requires both strategic thinking and strong execution, with accountability for strengthening HCHB’s digital presence, engaging priority audiences, and continually improving the effectiveness of social media as part of the broader B2B marketing strategy.

    Maybe add a short metadata paragraph:

    Department: Marketing • Reports To: Director of Digital Marketing • Role Type: Individual Contributor / Manager-Level

    But that might be considered minor metadata; we can include as a short p. Now Responsibilities:

    Responsibilities

    • Own social strategy and execution: Develop and execute HCHB’s organic social strategy, with a focus on increasing presence, reach, and meaningful engagement across LinkedIn, Meta, and YouTube.
    • Create and publish content: Build and manage the social calendar and personally develop, edit, schedule, and publish platform-native content, including copy, graphics, video, executive thought leadership, customer stories, and event content.
    • Integrate social into marketing campaigns: Partner with demand generation, content, product marketing, communications, creative, and events to integrate social into campaigns, product initiatives, webinars, thought leadership, and other marketing programs.
    • Activate events and trade shows: Develop and execute pre-event, live, and post-event social plans that extend the reach and value of HCHB conferences, trade shows, webinars, and customer events.
    • Lead employee advocacy: Build programs that help employees, executives, and subject matter experts authentically amplify HCHB content and participate in relevant industry conversations.
    • Engage and listen: Actively manage community engagement, social listening, and relevant industry conversations while monitoring competitors, trends, and emerging opportunities.
    • Measure marketing impact: Use HubSpot, social platform analytics, UTM tracking, Google Analytics, and other tools to evaluate performance across content, campaigns, traffic, audience engagement, and available attribution.
    • Optimize performance: Build regular reporting that goes beyond activity metrics to explain what is working, what isn't, and what HCHB should do next. Use insights, testing, and performance data to continuously improve the program.
    Now Requirements/Qualifications/Skills: We'll combine What You’ll Bring and Experience & Capabilities into a single Requirements section with maybe subheadings? But we can just list all items. We need to preserve all bullet points from both sections. Let's extract What You’ll Bring bullet points (they are in paragraph sentences but we can convert to list items). The text: "What You’ll Bring 5–7+ years of social media or digital marketing experience, including significant hands-on ownership of B2B social programs Demonstrated ability to take social programs from strategy through execution, rather than strategy or oversight alone Strong LinkedIn expertise, including B2B content, executive thought leadership, employee advocacy, and community engagement Experience managing LinkedIn, Facebook/Instagram, and YouTube programs Excellent writing, editing, and storytelling skills with the ability to translate complex topics into clear, engaging social content Experience integrating social with broader marketing campaigns, events, product initiatives, and content programs Hands-on experience with HubSpot, including campaign tracking, contact engagement, dashboards, reporting, lifecycle data, and available attribution Strong analytical skills and experience translating performance data into actionable recommendations Experience with social management and analytics platforms Working knowledge of Google Analytics, UTM tracking, digital campaign measurement, and marketing attribution Strong project management skills and the ability to collaborate across teams while independently driving execution" Now Experience & Capabilities bullet points: "Experience & Capabilities 5–7+ years of B2B social media or digital marketing experience Proven ownership of social strategy and hands-on execution Strong experience with LinkedIn, Meta, and YouTube Excellent B2B writing, editing, and content development skills Experience creating social graphics and short-form video content Proficiency with Canva; Adobe Creative Suite or Adobe Express is a plus Experience with HubSpot, social analytics, UTM tracking, and performance reporting Experience supporting integrated campaigns, events, webinars, and trade shows Experience with employee advocacy and executive thought leadership Strong project management and cross-functional collaboration skills B2B healthcare, health tech, SaaS, or regulated-industry experience preferred Portfolio or work samples demonstrating hands-on social content, campaigns, creative, and/or video execution required" We need to avoid duplication; some items overlap. We should preserve all substantive info, but we can combine similar items without losing detail. However, we must not invent or summarize away detail. If we combine, we might lose some nuance. Better to keep both lists but maybe merge duplicates while preserving each distinct point. Could create a single list that includes all unique items, but we risk dropping some nuance if we deem them duplicate. Let's see overlapping: - 5–7+ years of social media or digital marketing experience (What You’ll Bring) vs 5–7+ years of B2B social media or digital marketing experience (Experience & Capabilities). Slight difference: latter specifies B2B. We could keep both as separate items: one general, one B2B specific. - Demonstrated ability to take social programs from strategy through execution (What You’ll Bring) vs Proven ownership of social strategy and hands-on execution (Experience & Capabilities). Similar but we can keep both. - Strong LinkedIn expertise, including B2B content, executive thought leadership, employee advocacy, and community engagement (What You’ll Bring) vs Strong experience with LinkedIn, Meta, and YouTube (Experience & Capabilities). Different. - Experience managing LinkedIn, Facebook/Instagram, and YouTube programs (What You’ll Bring) vs Strong experience with LinkedIn, Meta, and YouTube (Experience & Capabilities). Overlap but we can keep both. - Excellent writing, editing, and storytelling skills with the ability to translate complex topics into clear, engaging social content (What You’ll Bring) vs Excellent B2B writing, editing, and content development skills (Experience & Capabilities). Overlap but we can keep both. - Experience integrating social with broader marketing campaigns, events, product initiatives, and content programs (What You’ll Bring) vs Experience supporting integrated campaigns, events, webinars, and trade shows (Experience & Capabilities). Overlap but keep both. - Hands-on experience with HubSpot, including campaign tracking, contact engagement, dashboards, reporting, lifecycle data, and available attribution (What You’ll Bring) vs Experience with HubSpot, social analytics, UTM tracking, and performance reporting (Experience & Capabilities). Overlap but keep both. - Strong analytical skills and experience translating performance data into actionable recommendations (What You’ll Bring) vs (not explicitly in Experience & Capabilities). Keep. - Experience with social management and analytics platforms (What You’ll Bring) vs (not explicit). Keep. - Working knowledge of Google Analytics, UTM tracking, digital campaign measurement, and marketing attribution (What You’ll Bring) vs (not explicit). Keep. - Strong project management skills and the ability to collaborate across teams while independently driving execution (What You’ll Bring) vs Strong project management and cross-functional collaboration skills (Experience & Capabilities). Overlap but keep both. - B2B healthcare, health tech, SaaS, or regulated-industry experience preferred (Experience & Capabilities) only. - Portfolio or work samples demonstrating hands-on social content, campaigns, creative, and/or video execution required (Experience & Capabilities) only. - Experience creating social graphics and short-form video content