Marketing Manager – Lead Generation

We need to output HTML fragment with sections: About the role? The posting includes "Position Summary" and "What You’ll Do", "What You’ll Bring", "Experience & Capabilities", "EXPECTED OPERATING MINDSET". We need to map to allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections when posting has real specific content. No Pay/Benefits/Schedule because not present. So we can have About the role (position summary), Responsibilities (What You’ll Do), Requirements/Qualifications/Skills (maybe combine). The instruction: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can choose appropriate headings. We need to preserve all substantive info, not invent. No boilerplate. We need to output only HTML fragment, no /. Use

• for any list of duties/requirements/benefits, and

  for prose. We need to convert the content into sections. Let's extract: Position Summary: paragraph(s). We'll put under About the role. What You’ll Do: list of duties (multiple bullet-like sentences). We'll put under Responsibilities as

  • . What You’ll Bring: list of qualifications/experience. Could be Requirements or Qualifications or Skills. We'll split maybe Requirements (experience) and Skills (specific abilities). But we can combine into Requirements. However we have also "Experience & Capabilities" which repeats similar content. We need to preserve all substantive info, not duplicate? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. Remove duplicated lines. So we need to include content from both "What You’ll Bring" and "Experience & Capabilities" but avoid duplication. There's overlap; we need to merge unique points. Let's list points from What You’ll Bring: - 5–7+ years of social media or digital marketing experience, including significant hands-on ownership of B2B social programs - Demonstrated ability to take social programs from strategy through execution, rather than strategy or oversight alone - Strong LinkedIn expertise, including B2B content, executive thought leadership, employee advocacy, and community engagement - Experience managing LinkedIn, Facebook/Instagram, and YouTube programs - Excellent writing, editing, and storytelling skills with the ability to translate complex topics into clear, engaging social content - Experience integrating social with broader marketing campaigns, events, product initiatives, and content programs - Hands-on experience with HubSpot, including campaign tracking, contact engagement, dashboards, reporting, lifecycle data, and available attribution - Strong analytical skills and experience translating performance data into actionable recommendations - Experience with social management and analytics platforms - Working knowledge of Google Analytics, UTM tracking, digital campaign measurement, and marketing attribution - Strong project management skills and the ability to collaborate across teams while independently driving execution From Experience & Capabilities: - 5–7+ years of B2B social media or digital marketing experience - Proven ownership of social strategy and hands-on execution - Strong experience with LinkedIn, Meta, and YouTube - Excellent B2B writing, editing, and content development skills - Experience creating social graphics and short-form video content - Proficiency with Canva; Adobe Creative Suite or Adobe Express is a plus - Experience with HubSpot, social analytics, UTM tracking, and performance reporting - Experience supporting integrated campaigns, events, webinars, and trade shows - Experience with employee advocacy and executive thought leadership - Strong project management and cross-functional collaboration skills - B2B healthcare, health tech, SaaS, or regulated-industry experience preferred - Portfolio or work samples demonstrating hands-on social content, campaigns, creative, and/or video execution required We need to combine unique items, avoid duplication. Let's create a combined list under Requirements (or Qualifications). We'll include all distinct points. Now also "EXPECTED OPERATING MINDSET" is more about mindset/behavior; could be under Skills or maybe a separate section like "About the role"? But we have only allowed headings; we could put under Skills or maybe under Responsibilities? It's more about expected behavior; could be under Skills (like mindset). We'll treat as Skills section. Thus sections: - About the role (position summary paragraph) - Responsibilities (What You’ll Do list) - Requirements (combined experience/qualifications list) - Skills (maybe include specific skills like writing, analytics, HubSpot, project management, etc.) But we already have many in Requirements. Could split: Requirements for experience/years, Qualifications for specific skills. But we have limited headings; we can use Requirements and Skills. Let's decide: About the role: position summary paragraph. Responsibilities: What You’ll Do list. Requirements: experience years, B2B social media ownership, LinkedIn expertise, etc. (the experience-based items). Skills: writing, editing, storytelling, analytics, HubSpot, Google Analytics, UTM, project management, cross-functional collaboration, Canva/Adobe, employee advocacy, executive thought leadership, creating graphics/video, B2B healthcare experience preferred, portfolio required. We need to ensure we don't repeat same content. Let's extract distinct items. From What You’ll Bring (experience/skills): - 5–7+ years of social media or digital marketing experience, including significant hands-on ownership of B2B social programs - Demonstrated ability to take social programs from strategy through execution, rather than strategy or oversight alone - Strong LinkedIn expertise, including B2B content, executive thought leadership, employee advocacy, and community engagement - Experience managing LinkedIn, Facebook/Instagram, and YouTube programs - Excellent writing, editing, and storytelling skills with the ability to translate complex topics into clear, engaging social content - Experience integrating social with broader marketing campaigns, events, product initiatives, and content programs - Hands-on experience with HubSpot, including campaign tracking, contact engagement, dashboards, reporting, lifecycle data, and available attribution - Strong analytical skills and experience translating performance data into actionable recommendations - Experience with social management and analytics platforms - Working knowledge of Google Analytics, UTM tracking, digital campaign measurement, and marketing attribution - Strong project management skills and the ability to collaborate across teams while independently driving execution From Experience & Capabilities (additional unique): - 5–7+ years of B2B social media or digital marketing experience (similar) - Proven ownership of social strategy and hands-on execution (similar) - Strong experience with LinkedIn, Meta, and YouTube (similar) - Excellent B2B writing, editing, and content development skills (similar) - Experience creating social graphics and short-form video content (new) - Proficiency with Canva; Adobe Creative Suite or Adobe Express is a plus (new) - Experience with HubSpot, social analytics, UTM tracking, and performance reporting (similar) - Experience supporting integrated campaigns, events, webinars, and trade shows (similar to integrating social with events) - Experience with employee advocacy and executive thought leadership (similar) - Strong project management and cross-functional collaboration skills (similar) - B2B healthcare, health tech, SaaS, or regulated-industry experience preferred (new) - Portfolio or work samples demonstrating hands-on social content, campaigns, creative, and/or video execution required (new) Thus we can combine. Now for Skills section we can list: writing/editing/storytelling, B2B writing/editing/content development, creating social graphics and short-form video, proficiency with Canva/Adobe, analytical skills, translating data, HubSpot experience, social analytics, UTM tracking, Google Analytics, digital campaign measurement, marketing attribution, project management, cross-functional collaboration, employee advocacy, executive thought leadership, social management platforms, LinkedIn expertise, etc. But many overlap with Requirements. Might be okay to have both sections but ensure not duplicate exact sentences. We'll try to keep Requirements focused on experience/years and ownership, while Skills focus on abilities/tools. Let's craft: About the role: paragraph from Position Summary. Responsibilities: list from What You’ll Do. Requirements: list of experience/years and ownership items: - 5–7+ years of social media or digital marketing experience, including significant hands-on ownership of B2B social programs - Demonstrated ability to take social programs from strategy through execution, rather than strategy or oversight alone - Proven ownership of social strategy and hands-on execution - Strong LinkedIn expertise, including B2B content, executive thought leadership, employee advocacy, and community engagement - Experience managing LinkedIn, Facebook/Instagram, and YouTube programs (or Meta) - Strong experience with LinkedIn, Meta, and YouTube - B2B healthcare, health tech, SaaS, or regulated-industry experience preferred Skills: list of specific abilities: - Excellent writing, editing, and storytelling skills with the ability to translate complex topics into clear, engaging social content - Excellent B2B writing, editing, and content development skills - Experience creating social graphics and short-form video content - Proficiency with Canva; Adobe Creative Suite or Adobe Express is a plus - Hands-on experience with HubSpot, including campaign tracking, contact engagement, dashboards, reporting, lifecycle data, and available attribution - Experience with HubSpot, social analytics, UTM tracking, and performance reporting - Strong analytical skills and experience translating performance data into actionable recommendations - Experience with social management and analytics platforms - Working knowledge of Google Analytics, UTM tracking, digital campaign measurement, and marketing attribution - Experience integrating social with broader marketing campaigns, events, product initiatives, and content programs - Experience supporting integrated campaigns, events, webinars, and trade shows - Strong project management skills and the ability to collaborate across teams while independently driving execution - Strong project management and cross-functional collaboration skills - Experience with employee advocacy and executive thought leadership - Portfolio or work samples demonstrating hands-on social content, campaigns, creative, and/or video execution required We have some duplicates like project management appears twice; we can merge. We need to ensure no duplicate lines. Let's deduplicate. Let's create final lists. Requirements list (unique): - 5–7+ years of social media or digital marketing experience, including significant hands-on ownership of B2B social programs - Demonstrated ability to take social programs from strategy through execution, rather than strategy or oversight alone - Proven ownership of social strategy and hands-on execution - Strong LinkedIn expertise, including B2B content, executive thought leadership, employee advocacy, and community engagement - Experience managing LinkedIn, Facebook/Instagram, and YouTube programs - Strong experience with LinkedIn, Meta, and YouTube - B2B healthcare, health tech, SaaS, or regulated-industry experience preferred We could combine LinkedIn experience items: maybe keep one: "Strong LinkedIn expertise, including B2B content, executive thought leadership, employee advocacy, and community engagement" and "Experience managing LinkedIn, Facebook/Instagram, and YouTube programs" and "Strong experience with LinkedIn, Meta, and YouTube". Might be overlapping but we keep both as they add nuance. Skills list (unique): - Excellent writing, editing, and storytelling skills with the ability to translate complex topics into clear, engaging social content - Excellent B2B writing, editing, and content development skills - Experience creating social graphics and short-form video content - Proficiency with Canva; Adobe Creative Suite or Adobe Express is a plus - Hands-on experience with HubSpot, including campaign tracking, contact engagement, dashboards, reporting, lifecycle data, and available attribution - Experience with HubSpot, social analytics, UTM tracking, and performance reporting - Strong analytical skills and experience translating performance data into actionable recommendations - Experience with social management and analytics platforms - Working knowledge of Google Analytics, UTM tracking, digital campaign measurement, and marketing attribution - Experience integrating social with broader marketing campaigns, events, product initiatives, and content programs - Experience supporting integrated campaigns, events, webinars, and trade shows - Strong project management skills and the ability to collaborate across teams while independently driving execution - Experience with employee advocacy and executive thought leadership