Marketing Manager K-12 (OTE $60,000/year USD), @Sparkrock

About the role

As our Marketing Manager - K-12, you will own the full marketing funnel from awareness through advocacy, for Sparkrock's K-12 education-focused products across North America. This is a dual-capacity role: part strategic marketing leader, part internal subject matter expert for K-12. Unlike standard marketing manager positions, you'll bridge the gap between our product and the K-12 market, translating complex educational challenges into compelling value propositions for the district leaders who live them every day. In this role, you'll get in on the ground floor and help shape Sparkrock's K-12 marketing strategy. This segment is still being built, so you'll have real input and influence over its direction, leading go-to-market planning for new launches, developing audience-specific messaging for district finance and operations leaders, and owning the channels and campaigns that reach them. You'll thrive here if you're energized by building something new, do your best work when given real ownership, and see a blank page as an opportunity.

Responsibilities

• Own the full marketing funnel — from awareness through retention — for K-12 education-focused products and services
• Lead go-to-market planning for new product launches, including messaging, positioning, and channel strategy
• Develop audience-specific messaging frameworks that reflect the realities facing district leadership teams (Finance, Business Operations, Superintendents)
• Manage and optimize digital marketing channels, including email, paid media, SEO/SEM, LinkedIn, and webinars
• Collaborate with Sales to develop enablement materials tailored to K-12 finance/operations buyers
• Create compelling content, including case studies, thought leadership, and impact stories
• Track, analyze, and report on campaign performance, adjusting strategy based on data and market feedback

Requirements

• Bachelor's degree or diploma in Marketing, Communications, Education, or a related field
• 5+ years of marketing experience with at least 2 years in a management or lead capacity
• 3+ years of hands-on experience in K-12
• Demonstrated ability to create and execute multi-channel marketing campaigns
• Strong understanding of the K-12 sector
• Excellent written and verbal communication skills with the ability to tailor messaging to diverse audiences
• Proficiency with HubSpot, Salesforce, Google Analytics, and LinkedIn

Nice to have

• Bilingual proficiency in English and French (written and verbal)
• Experience using AI tools in a professional marketing context

Benefits

• 100% remote and global — live your best life wherever that may be, and never lose out on career opportunities because of it
• Flexible work hours — work asynchronously; we don't care when you're online, just that you deliver great results and are there for our customers
• Dedicated to your growth with consistent and meaningful feedback, support in achieving your personal career goals, and access to leading-edge tools, playbooks, and technology to amplify your experience
• Introductions to thought leaders in the space and webinars on cutting-edge tech hot topics
• Stipend to help set up your ideal home office
• Focus on culture: coffee chats, happy hours, cooking classes, book clubs, and more!

Pay

OTE USD: $60,000 - $76,000 | Base: $54,500 - $69,000 | Variable: 10%
CAD: $82,500 - $104,500 | Base: $75,000 - $95,000 | Variable: 10%

Final compensation will be determined based on the agreed scope of work, experience, skills, and business needs.