Marketing Manager, Instrumentation

Role Summary

We are seeking a forward-thinking and experienced commercial marketing leader to drive downstream marketing strategy and execution for Hologic’s molecular instrumentation portfolio, including systems, automation, software, and consumables.

Job Expectations

• Lead global downstream marketing strategy for the molecular instrumentation portfolio, ensuring effective execution across lifecycle stages—from launch through maturity

• Develop and execute integrated go-to-market plans aligned to portfolio strategy, regional needs, and commercial objectives

• Define value propositions, positioning, and messaging that clearly articulate differentiated customer and clinical value

• Partner with regional commercial teams to adapt global strategies for local market execution

• Own downstream commercialization for new product launches, including launch readiness, messaging, campaign execution, and sales activation

• Lead marketing initiatives to drive adoption, utilization, upgrades, and cross-sell opportunities across the installed base

• Collaborate with product management to influence lifecycle priorities using market feedback and commercial insights

• Lead development of customer segmentation, personas, workflows, and use-case messaging for molecular instrumentation and laboratory automation solutions

• Monitor market trends, customer needs, and competitive activity; translate insights into actionable commercial strategies

• Partner with upstream marketing and product teams to ensure customer and market insights inform portfolio and roadmap decisions

• Develop high-impact sales tools, collateral, training, and messaging to enable commercial teams globally

• Act as a key partner to sales leadership, supporting field engagement, customer meetings, and strategic opportunities

• Ensure sales teams are equipped to articulate value across systems, software, consumables, and workflow solutions

• Lead development of downstream marketing campaigns to drive awareness, demand generation, and portfolio penetration

• Define and track KPIs to assess marketing effectiveness, adoption trends, and commercial impact

• Continuously optimize programs and messaging based on performance data and field feedback

This job description is intended to describe the general nature and level of work performed. It is not an exhaustive list of all responsibilities, duties, and skills required. Duties and responsibilities may be amended as business needs evolve.

The total compensation range for this role is $110,900 - $173,600. This is based on a base salary and commission plan combination. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, territory/ geography, education, business needs, market demand and performance versus quota.

Hologic is an equal opportunity employer and consistent with federal, state, and local requirements, will consider requests for reasonable accommodation based on disability or sincerely-held religious beliefs where it is able to do so without undue hardship to the company.