Marketing Manager I/II

AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology, neuroscience, and products and services in our Allergan Aesthetics portfolio.

About the role

This role can be hired as a Grade 18 or 19, with candidate experience determining the grade. The Consumer Marketing Manager plays a pivotal role in shaping and driving the consumer growth strategy for a leading brand in Exocrine Pancreatic Insufficiency (EPI). This individual will lead the development and execution of insight-driven, omnichannel initiatives that expand condition awareness, reach high-priority patient segments, and accelerate brand growth. The role sits at the center of a highly matrixed organization, partnering closely with Medical, Regulatory, Legal, Data & Analytics, Sales, and agency partners to translate complex clinical and consumer insights into compelling, patient-centric strategies aligned with regulatory requirements and on-label messaging.

Responsibilities

• Own media strategy, planning, investment, and performance optimization across all channels (digital, audio, OLV, banners, CRM, and other paid media) using data, competitive insights, and test-and-learn approaches to improve efficiency, engagement, and ROI.
• Partner in campaign strategy and execution, ensuring media plans align with business objectives, audience needs, and brand priorities.
• Identify, define, and prioritize high-value patient and consumer segments using research, data, and analytics to inform targeting, personalization, and media strategy.
• Lead the development and execution of disease education and condition awareness initiatives to expand the diagnosed and treatable patient population.
• Leverage research, analytics, and market intelligence to uncover actionable insights and translate them into differentiated messaging, ensuring alignment with clinical data and regulatory guidelines.
• Track media and campaign performance, manage reporting, and identify optimization opportunities through ongoing analysis of key metrics and KPIs.
• Assess market dynamics and competitive activity to identify opportunities for growth, differentiation, and media effectiveness improvements.
• Partner on CRM strategy and reporting, ensuring consistency across customer communications and integrated campaign execution.
• Set strategic direction for multiple agency partners and ensure high-quality, innovative, and compliant execution across channels, within established timelines and budgets.
• Collaborate effectively across Medical, Regulatory, Sales, Analytics, and other stakeholders to deliver aligned, compliant, and impactful initiatives, including development of messaging consistent with label requirements.
• Incorporate patient and advocacy insights, including learnings from patient and field immersions, into all aspects of strategy and execution.
• Collaborate with sales leadership to integrate field insights into marketing strategies and ensure strong execution at the local level.
• Clearly communicate brand vision, strategy, and objectives to cross-functional teams, agency partners, and sales leadership to drive alignment and execution.
• Manage budgets responsibly and measure campaign effectiveness, optimizing investments to maximize ROI.
• Provide input into market research and lead test-and-learn pilots to improve media efficiency, audience engagement, and campaign performance.
• Support selected consumer and HCP initiatives, including efficiency-focused projects, sponsorships, conventions, and other opportunities based on business need and capacity.

Qualifications

What Success Looks Like:

• Strong media plans that improve efficiency, reach, and performance across all channels.
• Clear reporting and actionable optimization insights that inform future investment decisions.
• Effective management of brand investment and budget.
• Successful cross-functional and agency collaboration.
• Measurable improvement through test-and-learn efforts.
• Growth in awareness and engagement among priority consumer segments.
• Clear contribution to brand growth and business impact.

Basic Qualifications:

• Bachelor’s degree.
• Relevant experience in brand or consumer marketing, media, agency, or omnichannel marketing (healthcare/pharma preferred).
• Demonstrated experience leading media planning, investment management, and performance optimization across multiple channels.
• DTC and omnichannel marketing expertise across digital, audio, OLV, banners, and emerging channels.
• Proven ability to lead and influence cross-functional teams and manage agency partners.
• Strong understanding of core marketing fundamentals, including positioning, creative development, and media optimization.
• Experience using data, analytics, and performance insights to inform targeting, campaign strategy, and budget allocation.
• Ability to translate complex clinical or technical information into compliant, compelling consumer messaging.
• Experience working in a matrixed organization with multiple stakeholders.
• Strong communication, analytical, and project management skills.
• Self-starter with a proactive mindset and strong ownership orientation.

Preferred Qualifications:

• Experience in pharmaceutical or regulated industries.
• Experience with audience segmentation, targeting, and data-driven media strategies.
• Familiarity with performance reporting tools, media measurement platforms, and optimization approaches.
• Experience leading condition awareness or disease education campaigns.
• Exposure to patient advocacy and incorporation of patient insights into strategy.
• Experience managing multiple external agencies (creative, media, digital, CRM, analytics).
• Demonstrated ability to influence senior stakeholders and contribute to strategic and tactical planning.
• Experience supporting or informing media planning and campaign measurement approaches.

Benefits

• Comprehensive package of benefits including paid time off (vacation, holidays, sick).
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Eligibility to participate in long-term incentive programs.