Marketing Manager (Hospital)

Position Purpose

Locally manage the marketing strategies for Holy Cross Health Florida hospital, its ambulatory sites and service area. Has oversight of one or more marketing specialists to assist with marketing efforts. Reports to Director of Marketing & Communications. This role is responsible for independently managing operational marketing work and closely coordinating with internal/external communications and the digital team.

What You Will Do

• Implements hands-on marketing work while managing and developing team members, balancing direct contribution with delegation and mentorship responsibilities.
• Has oversight at a regional and/or statewide level regarding specific marketing tactics including but not limited to service line marketing, digital marketing, CRM strategy or event marketing.
• Develops and deploys plans and strategies with President/CEO, Marketing and Communications leaders, Service Line Leaders and key physician groups that support growth of the organization.
• Responsible and accountable for marketing budget. Monitors adherence to budgets and recommends budget adjustments when appropriate.
• Led digital marketing acquisition campaigns, working with the Marketing and Communications team.
• Analyzes marketing performance data, ROI metrics, and competitor activity to inform strategy and optimize campaign effectiveness.
• Seamlessly coordinates with social media, PR and internal communications teams to provide effective promotional solutions.
• Demonstrates management level knowledge and is able to effectively articulate marketing objectives and strategies to internal and external audiences.
• Leads marketing support around community events, working with Marketing Specialists and team.
• Identifies/manages new marketing opportunities in the community.
• Identify market challenges/opportunities and integrate into plans for departments, programs and services.
• Plans, deploys, manages and optimizes strategic brand and service line campaigns, coordinating with agency media buyer as appropriate.
• Provide management level writing and proofing skills for a variety of correspondence reports, minutes and other assignments as needed.
• Provides managerial and editorial oversight for local branded design, working with director as needed.

Required Experience

• Proven ability to work with leadership teams and Physicians and within complex matrix organizations.
• Ability to lead staff.
• Must be self-motivated, self-directed, proactive and solution-oriented in approach to work and serving the needs of internal and external clients and audiences.
• Excellent written and verbal communication skills.
• Ability to manage several projects simultaneously and independently under strict deadlines.
• High-level planning, organization, and prioritization skills in the areas of needs assessment, project management, budgeting, and tactical execution.
• Digital platform and computer skills proficiency.

Position Highlights and Benefits

• Comprehensive benefit packages available, including medical, dental, vision, paid time off, 403B, and education assistance.
• We serve together in the spirit of the Gospel as a compassionate and transforming healing presence within our communities.
• We live and breathe our guiding behaviors: we support each other in serving, we communicate openly, honestly, respectfully, and directly, we are fully present, we are all accountable, we trust and assume goodness in intentions.

Ministry/Facility Information

Holy Cross Hospital in Fort Lauderdale, Florida is a full-service, non-profit Catholic hospital, sponsored by the Sisters of Mercy and a member of Trinity Health. We are committed to providing compassionate and holistic person-centered care. We are the only Catholic hospital in Broward and Palm Beach counties and are not for profit. We are part of Trinity Health, one of the largest multi-institutional Catholic health care delivery systems in the nation. Together, we serve people and communities in 21 states from coast to coast, providing nearly 2.8 million visits annually.

Legal Info

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Our Commitment Rooted in our Mission and Core Values, we honor the dignity of every person and recognize the unique perspectives, experiences, and talents each colleague brings. By finding common ground and embracing our differences, we grow stronger together and deliver more compassionate, person-centered care. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, status as a veteran, and basis of disability or any other status protected by federal, state, or local law.