Marketing Manager (Harrah's & Tropicana Laughlin)

Responsibilities

• Create and execute all events, promotions, and entertainment.
• Create pro formas, proposals, and creative strategies for all Marketing initiatives.
• Manage the Marketing calendar and create SOPs for all events and promotions.
• Coordinate reporting of program results with Planning & Analysis team and Internal Audit.
• Communicate and execute events and promotions with departments involved.
• Maintain resources, scheduling, staff levels, expense purchases, capital purchases, etc.
• Support corporate & departmental strategies while achieving strategic and tactical goals.
• Manage and work alongside Advertising Specialist and Seasonal Intern to meet advertising goals.
• Create and compose press releases for entertainment, restaurants, promotions, property amenities, and additions.
• Develop and maintain web, social media, videos, and electronic reader board messages/marquees.
• Manage pre-stay email calendars and approve creativity.
• Coordinate with partners, departments, and vendors for specialty events.
• Manage and track budget and invoices.
• Execute successful photo and video shoots for on-property marketing, local and national television, and print.
• Develop and maintain photo and video library monitoring rights and usage.
• Review and approve direct marketing campaigns for accuracy and brand standards.
• Work closely with entertainment promoters and manage all radio and added value campaigns.
• Schedule advertising rotation, distribution, display dates and times.
• Manage and maintain all on hold messaging.
• Manage implementation of contractual agreements with the Corporate Sponsorship Team.
• Establish and maintain positive relationships with partners and departments.

Qualifications

• Literate and fluent in English.
• Bachelor’s degree in marketing.
• Three (3) years of promotion and event experience in the casino industry.
• Available to work varied shifts and days.
• Proven success in areas such as advertising, budgeting, analysis, event planning and execution, and entertainment scheduling.
• Excellent communication skills, both verbal and written.
• Ability to work independently with little supervision, including independent decision making.
• Capable to work on a Mac and PC platform.
• Proficient in the use of Adobe software as well as Microsoft Office software.
• Knowledge of digital cameras, file formatting, and mobile devices.
• Knowledge of various printing processes including 4 colors offset and web.
• Ability to multitask in fast-paced departments.
• Strong problem-solving skills.
• Ability to uphold and demonstrate the highest level of integrity in all situations.
• Adheres to all regulatory, company and department policies and procedures.