Marketing Manager, Exchange Traded Funds

About Our Company

Working at Columbia Threadneedle Investments offers growth and career opportunities across all of our businesses. We're intentionally built to help you succeed. Our global team consists of 2,300 people working together, with over 550 investment professionals sharing global perspectives across all major asset classes and markets. Our clients have access to a broad array of investment strategies, and we create bespoke solutions tailored to their specific requirements. Our unwavering focus on clients and strong financial foundation connects each of our enterprise businesses — Ameriprise Financial, Columbia Threadneedle Investments, and RiverSource Insurance and Annuities.

About the Role

This role is part of the product marketing team for Columbia Threadneedle Investments US, reporting to the Senior Manager, ETFs. You will play a critical role in creating awareness, driving growth, and managing content in support of our ETF product line. You will operate both strategically and tactically, working cross-functionally with internal marketing colleagues, sales, product, investments, and compliance to amplify product messaging across distribution channels. The ideal candidate is a proactive self-starter who can take ideas and independently drive them forward, adaptable, resourceful, and comfortable navigating ambiguity. Exceptional communication and stakeholder management skills are essential.

Responsibilities

• Create compelling marketing messaging supporting our ETF lineup that resonates with financial advisors and other target audiences.
• Apply messaging to marketing collateral that supports the lifecycle from awareness through consideration and purchase.
• Maintain a suite of marketing materials that support the lifecycle, ensuring collateral is updated on a regular cadence by working with stakeholders across investments, product, marketing, and compliance.
• Establish connectivity across stakeholder teams to ensure marketing materials are effective.
• Establish metrics, measure results, and use the findings to make recommendations for enhancing product-specific marketing initiatives/programs.
• Design, develop, and execute implementation plans for complex product marketing programs/initiatives that support our ETF capabilities.
• Partner with internal or external teams to ensure execution of projects is on-time and within budget.
• Build and maintain effective relationships across the organization to ensure alignment and connectivity of messaging, including teams such as Paid Media, Thought Leadership, and Digital, along with external resources.

Requirements

• 3-5 years of financial services marketing experience, including experience marketing ETFs to financial advisors.
• Bachelor’s Degree in Marketing, Communications, or equivalent in a related field.
• Strong project management skills with demonstrated ability to manage multiple priorities and deadlines.
• Ability to take ambiguous or conceptual ideas and turn them into tactical campaigns.
• Excellent written and verbal communication skills.
• Proven ability to work with cross-functional teams.
• Ability to translate complex concepts into easy-to-understand language.
• Strong Microsoft PowerPoint skills; familiarity with Microsoft Excel.

Preferred Qualifications

• Experience with content and project management systems (e.g., Bloomreach, Seismic, Workfront).

Applicants must have valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN).

Schedule

Our employees work in the office at least four (4) days per week, with flexibility to work from home one (1) day per week. Some roles may require additional in-office time or different in-office expectations, with specific requirements discussed during the hiring process.

Pay

The estimated base salary for this role is $94,000–$129,000 per year. We have a pay-for-performance compensation philosophy. Initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. Most roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives.

Benefits

We offer a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to:

• Vacation time
• Sick time
• 401(k)
• Health, dental, and life insurances