Marketing Manager - Enrollment Marketing, Communications & Systems

UT San Antonio is a nationally recognized, top-tier public research university and a Carnegie R1-designated institution. As the third-largest research university in Texas, UT San Antonio advances knowledge, social mobility, and public health across South Texas and beyond. The university serves approximately 42,000 students across 320 academic programs in science, engineering, medicine, health, liberal arts, AI, cybersecurity, business, education, and more.

About the role

The Marketing Manager ensures all public-facing digital content accurately represents the university, supports enrollment growth, and performs well across search engines, AI tools, and marketing channels. This role combines hands-on writing and editing with ongoing optimization, performance analysis, and cross-team collaboration to align priorities, improve quality, and establish shared practices for effective content over time.

Responsibilities

• Own the quality and accuracy of public-facing digital content across the university’s website and related platforms to support student trust, discovery, and enrollment goals.
• Define content priorities by determining what content is needed, where it should live, and how it should be structured to support student understanding, decision-making, and conversion.
• Write, rewrite, and edit high-impact content (e.g., program pages, landing pages, FAQs, and core recruitment content) to improve clarity, persuasion, and performance across digital channels.
• Manage AI agent platforms that rely on digital content, ensuring accuracy, appropriate configuration, responsible use, and alignment with marketing and enrollment objectives.
• Use AI tools as part of the content workflow to support creation, drafting, improvement, and review, including identifying gaps, comparing content, and detecting inconsistencies.
• Optimize website content so search engines, answer engines, and AI systems can effectively interpret, extract, and surface accurate information in response to user questions.
• Monitor how the university is represented in search results, AI-generated responses, and third-party platforms (e.g., Wikipedia, review sites, public forums). Identify gaps or inaccuracies and recommend improvements to strengthen discoverability and brand perception.
• Define and monitor success metrics related to search visibility, AI-driven discovery, engagement, and conversion. Review performance data to identify trends, risks, and optimization opportunities, and translate findings into actionable recommendations.
• Partner with marketing, communications, web teams, and departmental content owners to align on priorities, implement changes, and establish shared content standards and workflows for long-term quality and consistency.
• Provide regular updates to leadership on content performance, risks, and improvement efforts, offering data-informed recommendations that advance marketing and enrollment priorities.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in a related field.
• Three (3) years of related work experience.
• Ability to maintain the security and integrity of UT San Antonio and its infrastructure per Texas EO-GA-48.

Skills

• Communication
• Marketing principles
• Leadership
• Results-driven approach
• Collaboration
• Strategic thinking

Working Conditions

• Office environment with occasional travel to meetings, training sessions, or business-related events.
• Occasional after-hours, weekend work, or overtime may be required.
• Sedentary work; sitting most of the time with occasional walking or standing.
• Position may work both on campus and remotely in Texas. Travel and parking expenses are the employee’s responsibility.

Pay

Up to $70,000 annualized, commensurate with education, experience, and qualifications.

Schedule

Full-time position. Applications will be accepted until filled; the posting may close once a sufficient number of qualified applications are received.