Marketing Manager, Distribution and CRM

Develop distribution marketing plans and support their execution across consultants, brokers, health plans, employers, and sales channels, in line with agreed commercial prioritiesManage integrated campaigns and partner experiences that support demand, engagement, and conversion across priority audiencesContribute to go-to-market planning and deliver sales enablement activity in partnership with Sales, Client Relations, Product, and StrategyManage CRM campaigns, audience segmentation, prospect journeys, lead nurture, and marketing automation within agreed commercial processesUse digital marketing, data, AI, and marketing technology to improve campaign performance, personalization, efficiency, and delivery qualityApply agreed measurement approaches and report on marketing activity, channel engagement, lead progression, and commercial outcomesCoordinate the development, maintenance, and optimization of distribution content, communications, and digital touchpoints in line with brand and governance standardsCoordinate distribution-related events that engage brokers and consultantsMaintain effective stakeholder, agency, vendor, and partner relationships to coordinate priorities and deliver agreed initiativesIdentify and recommend practical improvements to marketing processes, platforms, governance, and ways of workingManage assigned priorities, budgets, resources, and delivery across distribution marketing activities, escalating tradeoffs when needed Salary Range: $90,000-$105,000 Requirements Bachelor's degree or equivalent experience in marketing, business, communications, healthcare administration, digital marketing or a related disciplineRelevant experience in B2B healthcare, employee benefits, insurance, wellbeing, SaaS, or another complex commercial marketing environmentExperience managing distribution marketing programs across sales, broker, consultant, partner, health plan, or employer channelsPractical experience with CRM and marketing automation platforms, including audience segmentation, lead nurture programs, marketing journeys, campaign reporting, and lead management processesWorking knowledge of digital marketing across email, website optimization, paid media, SEO/SEM, webinars, and conversion-focused campaignsExperience developing sales enablement content, go-to-market materials, product launch communications, and customer-facing marketing assetsAbility to influence and collaborate effectively with Sales, Product, Client Relations, Data, Operations, and Marketing stakeholders Sound analytical and commercial judgment, with the ability to interpret marketing performance, connect activity to business outcomes, and recommend opportunities for improvement Preferred Relevant qualifications in CRM, marketing automation, digital marketing, analytics, Salesforce, sales enablement or project managementExperience with Highspot or another sales enablement platformExperience using digital marketing, analytics, and reporting tools such as Google Analytics, Power BI, SEMrush, LinkedIn Ads, or similar platformsExperience leveraging AI-enabled marketing technologies to improve effectiveness, personalization, efficiency, or qualityWorking knowledge of website, CRM integration, data management, and campaign operations best practices Experience coordinating agencies, vendors, and cross-functional project teams Experience supporting conference strategy, event marketing, or partner-led growth initiatives Benefits Medical, Dental and Vision 401(k) with company match Company paid Life, AD&D Short and Long term disability insurance Generous PTO, Holidays and Summer Fridays 100% paid parental leave Wellness Resources