Marketing Manager, Display Advertising

Key job responsibilities

• Collaborate with internal business partners and external agency teams to develop a deep understanding of marketing objectives, translating insights into targeted ADSP solutions that drive measurable results.
• Synthesize internal marketing demand and agency voice-of-customer (VOC) to inform and accelerate Amazon DSP platform innovation.
• Identify third-party supply and ADSP feature requirements that enable agency-of-record adoption of ADSP for internal marketing programs.
• Build and refine campaign delivery frameworks with agency teams, continuously gathering performance insights to maximize program value.
• Audit operational workflows to identify inefficiencies and drive down the cost-to-serve across programs.
• Champion the development of Amazon Advertising solutions by documenting feature gaps, authoring requirements, and building compelling business cases for internal Ad Tech teams.
• Develop and evangelize new programmatic initiatives that leverage emerging ad tech capabilities and supply innovations.
• Partner with Ad Tech and product teams to co-create and execute against ambitious roadmaps with clear accountability.
• Define clear success metrics with internal marketers and agency partners, design structured experiments, and conduct deep data analysis to surface actionable opportunities.
• Oversee end-to-end campaign management consulting across diverse audience segments, inventory sources, and ad formats — ensuring delivery excellence and continuous optimization.

About the team

The Amazon Digital Advertising (ADA) Agency Engagement team sits at the crossroads of marketing innovation and ad technology. Our mission is to empower Amazon's internal marketing teams by partnering with world-class agencies like OMG, WPP, and Dentsu to execute high-impact digital advertising through the Amazon DSP. We serve as "Customer 0," using every campaign to advance marketing goals while sharpening Amazon DSP product roadmaps. Our culture thrives on curiosity, ownership, and relentless customer obsession — building programmatic experts who innovate boldly, dive deep into data, and deliver measurable results at scale.

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels

Preferred Qualifications

• Experience in multi-territory campaign management