Marketing Manager - Digital and Automation

We need to output HTML fragment with sections: About the role? Actually the posting includes Company Description, Job Description, Qualifications, Additional Ways To Stand Out, Technical Skills, Additional Information (Perks). We need to use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. We need to decide which sections to include based on content. We have company description (maybe "About the role"? Actually "Company Description" could be "About the role"? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can map sections: "About the role" could contain company description and overview of role. "Responsibilities" could be the job description bullet points. "Requirements" could be qualifications. "Skills" could be technical skills. "Benefits" could be perks. Pay and Schedule not present, so omit. We must not include headings with filler. So we include only those with substantive content. We need to use

• for any list of duties/requirements/benefits, and

  for prose. We must preserve all substantive information, not invent or summarize away detail. Remove boilerplate like EEO, legal, application instructions, cookie/navigation etc. Also remove duplicated lines. We need to output only HTML fragment, no /, no markdown fences. Let's extract content. Company Description: "Continental is a leading tire manufacturer and industry specialist. Founded in 1871, the company generated sales of €19.7 billion in 2025 and currently employs around 76,000 people in 54 countries and markets. Tire solutions from the Tires group sector make mobility safer, smarter, and more sustainable. Its premium portfolio encompasses car, truck, bus, two-wheel, and specialty tires as well as smart solutions and services for fleets and tire retailers. Continental has been delivering top performance for more than 150 years and is one of the world’s largest tire manufacturers. In fiscal 2025, the Tires group sector generated sales of 13.8 billion euros. Continental's tire division currently employs around 53,000 people worldwide and has 19 production and 16 development sites." Job Description: includes many paragraphs. We need to turn into responsibilities list. Could break into bullet points for each major duty. Let's parse responsibilities sections: - HOW YOU WILL MAKE AN IMPACT: overview: strategic and results-driven digital marketing leader to oversee digital ecosystem, marketing technology initiatives, automation capabilities, performance marketing programs across Continental and General Tire brands. Driving digital growth through website management, paid media, search strategy, AI-enabled marketing, e-commerce partnerships, advanced analytics. Leading development/execution of digital programs that increase brand visibility, improve customer acquisition, enhance online consumer experiences, deliver measurable business results. Reporting to Head of Marketing Communications, partnering with Brand Marketing, Product Management, Sales, Dealer Programs, agency partners to ensure digital investments support growth objectives. Leading and developing a team consisting of an Activations Specialist and a Content & Communications Specialist, providing strategic direction, coaching, performance management. - Digital Strategy & Performance Marketing: Lead development/execution of integrated digital marketing strategies supporting brand, sales, business objectives. Manage paid search, paid social, programmatic, display, video, emerging media channels. Develop optimization strategies improving campaign performance, customer acquisition, engagement, conversion. Partner with agency teams to maximize media effectiveness, efficiency, ROI. Establish KPI frameworks, testing plans, performance benchmarks across all digital channels. Manage digital marketing budgets and ensure effective allocation of resources. - Website & Digital Experience Management: Own strategy, governance, performance of Continental and General Tire digital properties. Lead website management, page creation, content deployment, user experience optimization. Manage website domains, integrations, platform enhancements. Coordinate digital requirements for product launches, marketing campaigns, promotions, dealer initiatives. Drive continuous improvements in website performance, engagement, lead generation, conversion rates. Ensure best practices for SEO, accessibility, compliance, mobile UX. Partner with global digital and marketing teams to align website strategy, governance, platform enhancements, UX standards, best practices while leveraging global capabilities to support NA business objectives. - Search, AI & Digital Discovery, E-commerce, Retail Marketplace Management: Lead SEO, SEM, GEO strategies. Develop/execute initiatives improving brand visibility across search engines, AI-powered search experiences, LLMs. Monitor evolving search and AI trends to identify new opportunities for consumer acquisition and engagement. Collaborate with internal teams and agency partners to improve digital discoverability and content effectiveness. Evaluate and implement AI-enabled marketing solutions improving productivity, personalization, marketing performance. Lead Click-to-Buy initiatives connecting digital engagement to online and retail purchases. Manage Amazon and other e-commerce marketplace relationships and performance programs. Optimize digital shelf execution, product content, ratings, reviews, online visibility. Partner with Sales and dealer organizations to enhance online retail performance and support revenue growth. Identify and implement new digital commerce opportunities and technologies. - Analytics & Business Intelligence: Own digital analytics and measurement framework across marketing initiatives. Develop/maintain executive dashboards and performance reporting systems. Establish clear measurement methodologies connecting marketing activity to business outcomes. Leverage automation technologies to improve reporting efficiency, workflow processes, campaign optimization. Analyze consumer behavior, channel performance, business trends to generate actionable insights. Ensure data quality, governance, consistency across digital platforms. - Marketing Automation and CRM Technology: Own and optimize HubSpot to support digital marketing, lead generation, customer engagement, reporting initiatives. Serve as primary liaison with HubSpot agency partner, driving strategy, prioritization, implementation, continuous improvement. Develop and optimize automated workflows, customer journeys, audience segmentation, campaign execution. Ensure integration between HubSpot, website platforms, analytics tools, other marketing technologies. Leverage automation, AI, data insights to improve marketing effectiveness, efficiency, business results. - Team Leadership, Development and cross-functional leadership: Lead, coach, develop a high-performing digital team consisting of: Digital Media & Analytics Supervisor, Digital Media & Analytics Specialist. Foster culture of accountability, innovation, collaboration, continuous improvement. Establish clear performance expectations and development plans. Manage agencies, vendors, technology partners to ensure business objectives achieved. Partner with Brand Marketing, Product, Sales, Dealer Programs, E-Commerce, Corporate Marketing teams. Provide strategic recommendations based on analytics, market trends, consumer insights. Serve as organization's subject matter expert for digital marketing, automation, analytics, AI, emerging technologies. Ensure digital initiatives align with business priorities and long-term growth objectives. Qualifications: "WHAT YOU BRING TO THE ROLE Bachelor's degree in Marketing, Business, Communications, Digital Media, Information Systems, or related field. 7+ years of experience in digital marketing, digital strategy, performance media, analytics, e-commerce, or marketing technology. 2+ years of people leadership experience. Proven success managing websites, paid media programs, analytics platforms, agencies, and digital technologies. Strong expertise in SEO, SEM, GEO, AI, paid social, web analytics, and digital performance measurement. Experience developing executive-level dashboards and translating insights into business recommendations. Strong project management, organizational, communication, and stakeholder management skills. Legal authorization to work in the U.S. is required. Continental is only able to offer visa support for internals individuals who currently hold an existing valid employment visa. Can offer a relocation package if needed" Additional Ways To Stand Out: list bullet points. Technical Skills: list. Additional Information (Perks): list. We need to format as HTML with

  headings and

  • for lists,

    for prose. We need to decide which sections to include. Potential sections: - About the role: could combine Company Description + overview of role (HOW YOU WILL MAKE AN IMPACT). Might be too much but okay. - Responsibilities: all the duty sections (Digital Strategy & Performance Marketing, Website & Digital Experience Management, Search, AI & Digital Discovery..., Analytics & Business Intelligence, Marketing Automation and CRM Technology, Team Leadership...). Could be many bullet points. - Requirements: Qualifications (including education, years experience, etc.) plus maybe Additional Ways To Stand Out? Actually Additional Ways To Stand Out are "nice-to-have". Could be part of Requirements or separate Skills? But we have Skills section for technical skills. So Requirements could be the core qualifications (education, experience). Additional Ways To Stand Out could be under Requirements as well, but we could also put under Skills? The instruction: Use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). They list both Requirements and Qualifications as examples; but we need to choose which to use. Probably we should use Qualifications for the mandatory requirements, and Skills for technical skills. Requirements could be used for something else? But we can decide to use Qualifications for the mandatory qualifications, and Skills for technical skills. Additional Ways To Stand Out could be part of Qualifications (as preferred) or maybe we could add another section like "Preferred Qualifications". But not in list. We could incorporate them into Qualifications as a list. Better: Use

    Qualifications

    for mandatory qualifications (education, years experience, etc.) and maybe include Additional Ways To Stand Out as a sub-list under that. Use

    Skills

    for Technical Skills list. Use

    Benefits

    for perks. Use

    About the role

    for company description and role overview. Use

    Responsibilities

    for duties. We must not include Pay or Schedule. Now we need to ensure we don't include boilerplate like EEO, legal, application instructions. Remove those paragraphs. Also remove duplicated lines. Now craft HTML. We'll need to escape any special characters? Not needed. Let's write. First, About the role: combine company description and the "HOW YOU WILL MAKE AN IMPACT" paragraph (maybe first paragraph after Job Description). We'll include both as prose (

    ). Could split into two

    but okay. Responsibilities: we need to create a

    with
    • items for each responsibility area. Could break each bullet as a duty. We'll list: - Lead development and execution of integrated digital marketing strategies supporting brand, sales, business objectives; manage paid search, paid social, programmatic, display, video, emerging media channels; develop optimization strategies to improve campaign performance, customer acquisition, engagement, conversion; partner with agency teams to maximize media effectiveness, efficiency, ROI; establish KPI frameworks, testing plans, performance benchmarks; manage digital marketing budgets. - Own strategy, governance, and performance of Continental and General Tire digital properties; lead website management, page creation, content deployment, user experience optimization; manage website domains, integrations, platform enhancements; coordinate digital requirements for product launches, marketing campaigns, promotions, dealer initiatives; drive continuous improvements in website performance, engagement, lead generation, conversion rates; ensure SEO, accessibility, compliance, mobile UX best practices; partner with global digital and marketing teams to align website strategy, governance, platform enhancements, UX standards. - Lead SEO, SEM, GEO strategies; develop initiatives improving brand visibility across search engines, AI-powered search experiences, LLMs; monitor evolving search and AI trends; collaborate with internal teams and agency partners to improve digital discoverability and content effectiveness; evaluate and implement AI-enabled marketing solutions to improve productivity, personalization, marketing performance; lead Click-to-Buy initiatives connecting digital engagement to online and retail purchases; manage Amazon and other e-commerce marketplace relationships and performance programs; optimize digital shelf execution, product content, ratings, reviews, online visibility; partner with Sales and dealer organizations to enhance online retail performance and support revenue growth; identify and implement new digital commerce opportunities and technologies. - Own digital analytics and measurement framework across marketing initiatives; develop and maintain executive dashboards and performance reporting systems; establish clear measurement methodologies connecting marketing activity to business outcomes; leverage automation technologies to improve reporting efficiency, workflow processes, campaign optimization; analyze consumer behavior, channel performance, business trends to generate actionable insights; ensure data quality, governance, consistency