Marketing Manager, Consumer - 4-6 Month Contract

About the role

It’s a great time to join Velcro Companies! The Consumer Marketing team is looking for an experienced trade marketing or product marketing manager to help the team cover a 4–6 month maternity leave. The manager will either work directly with the national retail sales team in executing plans and promotions with our key retail partners or will work directly with the R&D team on product development for new products and line extensions for the consumer portfolio. The position will report to the Sr. Director of Consumer Marketing.

Responsibilities

Trade marketing role:

• Support the sales team on day-to-day needs with key retail partners, including partnering with the sales team to support customers through digital advertising and promotional opportunities, analyzing and proposing customer marketing initiatives, and other related activities.
• Develop and maintain efficient communications between the sales and marketing teams.
• Provide planogram support as needed.
• Coordinate line review presentation creation with the product, sales, and creative teams.
• Additional responsibilities as required.

Product marketing role:

• Create the short- and long-term product vision based on consumer insights and driven through merchandising strategies and new product development.
• Manage the line planning process by gathering insights and feedback from the teams, and translating them into a product pipeline recommendation.
• Be the consumer expert for the category by identifying channel and product opportunities through data, social media, and network of relationships.
• Work cross-functionally with Design, Product Engineering, Consumer Insights, and Sales to develop concepts, prototypes, and testing.
• Additional responsibilities as required.

Qualifications

Trade marketing role:

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• Approximately 5+ years of trade marketing, shopper marketing, retail marketing, or consumer packaged goods experience.
• Direct experience supporting national retail accounts and executing customer-specific marketing plans, promotions, and digital advertising.
• Experience working with major mass-market or home improvement retailers, particularly Walmart, Target, Home Depot, Lowe’s, or Ace Hardware.
• Demonstrated ability to partner with sales teams and serve as a liaison between Sales, Marketing, Product, and Creative functions.
• Experience developing customer-facing presentations, line review materials, promotional recommendations, and marketing recaps.
• Highly organized, collaborative, self-directed, and able to work effectively in a fast-paced or changing environment.
• Proficiency with Microsoft Office, particularly PowerPoint and Excel.

Product marketing role:

• Bachelor’s degree in Marketing, Business, Merchandising, Product Management, or a related field, or equivalent relevant experience.
• Approximately 7+ years of category management, product marketing, or product line management experience, preferably with a consumer goods brand.
• Demonstrated experience developing consumer-driven product strategies, category plans, or product line visions.
• Proven track record managing new-product development or line-extension projects from consumer insight and concept development through launch.
• Experience gathering and translating consumer, market, competitive, social media, and retail insights into product pipeline recommendations.
• Strong analytical, written, verbal, and presentation skills.
• Proficiency with Microsoft Office, particularly PowerPoint and Excel.