Marketing Manager, Brightkins

About the role

We are Learning Resources®, a family-owned company known for our award-winning educational toys and pet brand Brightkins®. Our Marketing Manager will lead the relaunch of Brightkins, a brand in a fragmented industry with a lot of white space. The role requires a vision for what Brightkins can become and the creativity to build a narrative around it.

Responsibilities

• Author and execute a brand strategy for the Brightkins brand, including Distinctive Assets development and brand storytelling narrative.
• Build, lead, and develop a high-performing Brand team.
• Establish performance standards that enable the team to deliver a strong, consistent pipeline of high-impact content and partnerships aligned to strategic priorities.
• Oversee social media, our most important channel.
• Develop the organic social strategy that builds mental availability and strengthens brand positioning across Facebook, Instagram, TikTok, YouTube, and emerging platforms.
• Scale our influencer, affiliate and creator ecosystem, including long-term community building to scale brand reach, attribution and advocacy.
• Strategize and own annual, seasonal, and product-driven marketing campaign execution.
• Translate business objectives into cross-functional campaigns and ensure flawless execution across all channels, while owning channel-level KPIs and optimization.
• Partner with Product Development to develop market insights that shape our innovation strategy.
• Work with Sales to capture retail opportunities and then secure sell-through.
• Partner with internal Centers of Excellence teams to manage the budget, oversee trade show executions, retail/shopper marketing, and media planning.
• Oversee and evaluate PR strategy to elevate brand credibility with agency partner.

Qualifications

• Results-driven attitude – a self-starter who thinks and participates effectively, both independently and as part of a team.
• Analytical skills, and sales acumen – must be able to gather, analyze and interpret data to deliver business insights.
• Strong communication skills, including synthesizing information from a broad range of stakeholders and market research.
• Proactive and resourceful in solving problems, making decisions and executing on goals.
• Connects inside and outside the team; shares information, transfers knowledge and seeks diverse input from others within the team and across the organization.
• Owns results and follows through on commitments, takes responsibility and produces quality results.

Benefits

We offer a competitive compensation package including a base salary of $110,000 - $115,000 annually, profit sharing bonus potential, 401(k) matching, and a variety of other benefits. This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agencies at this time.